Integrated marketing is a technique of gathering different marketing avenues to work in amalgamation for promoting your products and services. It is through a strategic campaign that these marketing channels work. Moreover, it works for aligning the primary brand message, which is delivered through marketing assets and channels. When you discover a new brand on a social media platform and visit their website for purchasing their item, it is integrated marketing. The process exists for eliminating disparities and differences irrespective of when or how the client interacts with the brand. It is very similar to multi-channel marketing processes. In addition to this, integrated marketing aligns the message that the brand shares on these channels.
Integrated marketing processes apply to digital marketing channels and traditional media channels.
Effectiveness of an integrated marketing campaign
The integrated marketing campaigns differ concerning their goals, converting views, etc. However, they have one thing in common: aligning the marketing channel to the current marketing front. Here the marketing channel is the significant player. It is beneficial to run these campaigns in comparison to individual channel campaigns. There are a few reasons which back the effectiveness of integrated marketing campaigns, and they are as follows:
- They can reach a vast audience in comparison to single marketing channels.
- They are glimpsed on multiple channels hence keeping the brand on top of the mind. Thus, pushing the clients nearer to conversion.
- These campaigns help build trust among your clients, as they see consistent messages on varied channels.
- Integrated marketing saves money since you may share the assets between different channels and repurpose them for various marketing avenues. It all depends on the campaign, customers’ requirements, and the services are products you intend to offer.
The process of building an integrated marketing campaign
As stated earlier, integrated marketing campaigns are a recent phenomenon. They are increasing in popularity because of their vast reach. Hence, brand owners must be aware of the process of building an integrated marketing campaign. It includes establishing an overarching campaign goal. Thereby choose the marketing channel and set the aim accordingly. Following this, you have to define your buyer’s persona by the channel you choose and identify your channel managers.
Further, you have to create adaptable marketing channels and messaging. Lastly, you have to establish your plan to collect leads and thereby launch, iterate and measure the campaign. The process will then be complete.
Integrated marketing practices you must contemplate
When you start constructing your integrated marketing campaign, there are crucial strategies and practices to keep in mind. It includes aligning behind the scenes for successfully implementing the approach. Apart from this, considering the channel transition and avoiding neglect of tiny overlaps is crucial. A reputed ad agency Toronto amalgamates different aspects of advertising. They look into every part of the process not to miss out on any critical area.
Integrated marketing assists you in growing faster because it makes use of varied channels. It helps in capturing fresh customers and building brand awareness and loyalty. Implementing these strategies and steps for the campaign will surely bring you success.