Although the HVAC business can be quite lucrative, you often have to compete with several other companies within your area. Thus, you need all the help and advice that you can get to enjoy a lead over these competitors. Here are the top things that you should be aware of:
Have Proper Coverage
First and foremost, you need to know and stay on top of your business liability insurance options available to you. This is a great way to know that your company will be safeguarded both now as well as in the future. In turn, you gain a bit more confidence in pushing your boundaries and exploring new client avenues.
There is also the fact that having proper HVAC contractors coverage is a great way to prove to your clients that you are a reliable company. It also puts their mind at ease knowing that any claims or issues will be readily covered by you.
Focus on Building Repeat Customers
The average air conditioning unit can last up to two decades. This means that it will require frequent servicing, repairs, etc. You can readily collect on these cheques if you focus on cultivating repeat clients. The easiest way to do this is to offer your customers a perfect experience from start to finish. Consider your current process and think about how it can be improved.
The other thing that you should do is to find air conditioning unit suppliers to work with. Give their clients a discount on installation and maintenance. This way, you have access to these individuals from the moment that they buy the units, setting up a long term relationship with them.
Keep Detailed Records
One of the ways to ensure that your clients keep coming back to you is to keep detailed records about their units, their maintenance schedule repairs conducted, etc. This way, you can follow up with your customers about how a particular repair is holding up.
You can also send them reminders about when their unit needs to be maintained again. Even offer them a shortcut for setting up an appointment. All of these little added bonuses can go a long way in retaining your clients.
Track Your Jobs Better
If your company’s schedule is chaotic then you are already losing money and ground to your competitors. Due to this, one of the first things that you need to do is to set up a proper appointment process. Set up a calendar on your website that your clients can use to book an appointment.
Make sure that this is automatically updated and that the appropriate technicians are assigned to the job. Then, create a map for your technicians based on this so that they can take the most efficient route. Another idea you should consider is to allow for live tracking of the technicians for both you and your clients.
These are all the ways that you can give your company a competitive advantage. Thus, you should consider all of these tips to give you the best possible chance at success.
