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Reputation is one of the most important things to maintain when it comes to running a business. As soon as you lose it, you lose everything, and it can be extremely difficult to get it back again. In order to earn the respect of customers, you need to prove that you are reliable, honest, and most importantly, trust-worthy.
Below, we are going to discuss six different ways to improve your business’s reputation.
Interested in learning more? Then keep on reading.
Great reviews are one of the best ways to improve your business’s reputation. Think of it like this; a potential customer is more likely to buy a product or use a service that has been ranked highly by others. If you find that you are struggling to accumulate these recommendations, try offering an incentive. For example, a chance to go into a prize draw or a 5% off coupon code on their next order.
Support local charities
Every business is part of a community, and giving something back is a great way to show your care and appreciation. Take professional Debrah Lee Charatan, for example. Alongside being a serial entrepreneur, she has supported many different organizations with her foundation. It really is a wonderful gesture, and the media exposure will also assist with your reputation.
Respect your employees
As important as it is to take care of your customers, you also need to remember to respect your employees. They are the backbone of your business, and taking care of them shows that your company is reliable. To do this, you want to have excellent workplace culture and create a fun and productive environment. Certain employee rewards can also be a great way to retain your current team.
Communication is a vital aspect of any business, and improving it is a great way to move your business forward. In terms of staff, using a platform such as Slack or Dropbox is a great choice. For customers, alongside using your regular inquiry email, a chatbot can be a great addition as it can answer common questions. Remember, the more efficiently you communicate, the more reputable your business.
Be true to your brand
Consistency is an important way to show that you are trustworthy, and this includes being true to your brand and giving quality customer service. For example, you can’t have specific expectations one day and change them to something else the next. Stick with who you are and show it. Otherwise, your business is going to seem broken.
Respond to complaints publicly and privately
No matter how great your business is, there will always be customers and clients who complain, and sometimes they can cause enormous damage. The best way to tackle this without damaging your reputation is to respond both publicly and privately. Remember, your aim is not to fight with the individual but instead show your side of the story. If you are in the wrong, then remember to compensate accordingly, such as with a discount or refund.