With so many options available for marketing your brand, it becomes difficult to choose the right one. From a plethora of strategies, ‘Influencer marketing’ has gained popularity in this digital marketing age.
Moreover, it becomes tough to connect with potential customers and turn them into buyers. Furthermore, modern customers are aware of advertising. Therefore, it’s not always favorable if a company blows its own horn. That’s where the influencers come from.
In this digital world, social media has become a platform to enhance the brand value. Moreover, with a high reach, start-up businesses or any other business are finding it favorable to invest their advertisement strategies into social media. Therefore, they need to make sure that their brand sells. However, a customer may not believe the campaign of a business. Therefore a need for influence marketing comes.
Among the social networking platforms, Instagram opens up the door for billions of users. Therefore, you have a higher engagement rate on this platform. So you can try out Instagram influencers. However, you need some smart influencer marketing strategies as well. Therefore, in this article, we will discuss some smart strategies to campaign with Instagram influencers.
What’s your success plan?
Most important thing is to identify what’s the need for an influencer. Therefore, set up a goal. Your company must have some expectations in mind. After that, you’d go to Instagram influencer marketing. So it’s important to have a clear-cut view of your campaign.
The goal should be measurable as well as achievable. It should also be realistic.
Some of them are:
- To increase brand awareness.
- Increasing the engagement rate.
- Get more followers.
- Broaden the reach.
- To generate more sales for your products.
- Increasing overall revenue.
Therefore, your goal must be precise. Instagram Influencers can help you if you have these goals sorted. So, after setting up the goal you can find Instagram influencers.
Finding the Influencers
After you have your goals set, it’s time to find the influencers. Instagram is a big place. So, it’s not that tough to get influencers. However, it’s also an important step. Your brand will depend on with whom you partner. That’s why it’s important to find genuine partners who will share a similar point of view.
It’s difficult to find genuine influencers. That’s why you have to do a thorough background check. After that, you can select the best Instagram influencer.
Also, you can also check the demographics of their followers. You need to check if they match the target audience of your goal. Moreover, understanding tones and values is also important.
Furthermore, check out their engagement rate. See how much they interact with their followers and vice versa.
Check out their comments to see the quality of their engagement. If they can have conversations through posts, maybe they are the right ones for you.
Building a good relationship with Instagram influencers
After you have shortlisted the possible Instagram influencers, it’s time to show them your interest in collaboration. However, you shouldn’t just blurt out your plan right at the word go.
It’s needless to say that Influencers are really passionate people. Therefore, they aren’t just tools for marketing. So, you need to build a good relationship with them. Only after that, you can think of creating content with them.
Therefore, show your interest in their contents. Also, be engaged with them. Build a good relationship before pitching the idea of collaboration. If they become responsive, after that you can tell them your interests. Moreover, the more you talk to them the better you will understand your own brand.
Making the Campaign
After you have built a solid relationship with the Instagram influencer, it’s time to make your campaign. But you need to involve them as well. In this phase of the strategy, it’s important to take their views because they are aware of the audience. Since nobody knows the followers or target audience better, you can leave the groundwork to them.
In addition, you can also instruct the Instagram influencers to design the campaign. It’s like, you can be a supervisor. Since you are in a paid collaboration, you can do that. Most importantly, you should give them enough space and freedom to design the campaign or content as they see fit. You can just provide the guidelines.
See how the campaign works and make necessary changes if required
The next step is to see how the campaign is working. You need to see how fruitful your Instagram marketing strategy is. This step allows you to see where you stand and what extra you need to do to reach the goals. Moreover, you can also track your progress.
Summing it up:
Instagram is a tremendous platform for your brand. You can use Instagram influencers and expand your brand in no time. However, before creating a strategy, you must have some set goals in mind. Thereafter you can guide the influencers and let them do their work.