Did you think social media branding was just for the internet and social media platforms? It extends far beyond that. If anything, social media is your main form of branding that everything else follows. There’s such a big push for marketing teams to find a way for social media platforms to transcend everything about their business. The number of TikTok business pages is proof of that. So many brands are doing TikTok videos for increased engagement.
But what about when they click off social media? That’s where branding beyond the internet works. The social media advertising click-through rate globally is only 1.36%, so more has to be done.
Read on to find out more.
Social Media Branding
There are some interesting statistics about social media branding:
- Instagram ads reach nearly 30% of internet users
- Instagram is only the 4th most popular social media channel
- Some 50% of Instagram users visit a brand’s website after viewing and reading their stories
- Some 66% of Facebook users have visited one of the local business pages at least once a week
The list could go on. The reach social media has is incredible, and it’s because we spend our lives on it. The average person spends around 2 hours and 24 minutes on social media.
And it’s not just about posting content. It’s about creating an experience that resonates with your audience. Each post, story, or tweet should focus on how to catch attention. Brands getting silly with TikTok videos is an example of this.
Taking Branding Beyond The Pages
Branding has to go beyond the pages. It’s the best way to extend reach. Think of social media as the starting point.
Take that starting point and get creative – you could make a photo book for client meetings or in-store displays. It’s a tangible representation of your digital presence – something they’ll relate to if they follow your social media pages. You need to pick the best photo book maker for a professional finish.
You can also think about customizing packaging, pop-up events that bring your online community into a physical space, or even unique QR codes on products that lead to the digital experience.
Your Brand Voice
Do you know what your brand voice is? Define it. It’s one of the most essential aspects of successful marketing. And more importantly, your voice should be consistent across all platforms. Consider everything from your tweets (or is it x’s, now?) to your customer service interactions.
Create a narrative that’s uniquely yours. It has to be one that resonates with your audience and reflects your values and mission.
Social media branding is the starting point of a journey that intertwines the digital with the physical, the online persona with offline experiences. It’s about creating a consistent, engaging brand presence that extends from your social media pages to every touchpoint of the customer experience.
Whether it’s through innovative uses of your digital content, like creating a photo book, or ensuring your brand voice resonates through every interaction, the goal is to create a cohesive and memorable brand identity.
