6 Reasons Your Home’s Exterior is Key to Attracting Buyers

Home's Exterior

The exterior of a home is often the first thing potential buyers notice, playing a critical role in shaping their first impressions. In the competitive real estate market of Gig Harbor, WA, where the median listing home price was $957,000 in February 2024, showing a notable increase of 14.2% year-over-year, standing out to potential buyers is more important than ever. 

A well-maintained and appealing exterior not only attracts attention but can also significantly impact a home’s market value, making it a key aspect for sellers to focus on.

1. Landscaping and Curb Appeal

Landscaping is a crucial element that influences a home’s curb appeal. Well-kept gardens, lawns, and outdoor spaces can make a property more inviting and appealing to buyers. Simple landscaping enhancements, such as manicured lawns, pruned shrubs, and colorful flower beds, can transform the exterior of a home, making it stand out in potential buyers’ minds.

Additionally, thoughtful landscaping can create a sense of lifestyle and appeal to buyers’ imaginations about living in the space. For instance, a cozy outdoor seating area or a well-maintained pathway can suggest a welcoming, lived-in feel. Homeowners should consider how their landscaping reflects the overall character of their home and how it can be optimized to attract buyers, keeping in mind that the goal is to create an exterior that potential buyers can envision themselves enjoying.

2. Roof Integrity and Appeal

The condition of a home’s roof is a major determinant of its overall appeal and structural integrity. A damaged or aging roof can be a red flag for potential buyers in Gig Harbor, signaling potential future expenses and problems. Homeowners should consult with a reputable Gig Harbor, WA Roofing Company to assess the condition of their roof. Whether it needs minor repairs or a full replacement, ensuring the roof is in excellent condition can greatly enhance the home’s attractiveness to buyers.

Moreover, the roof plays a vital role in the aesthetic appeal of the home. A roof that looks new and well-maintained can significantly boost the home’s curb appeal, contributing to a positive first impression. Homeowners should consider the visual impact of their roof, including its color, material, and how it complements the rest of the home’s exterior. A well-chosen roof can serve as a powerful selling point, distinguishing the property in the bustling Gig Harbor real estate market.

3. Exterior Paint and Finishes

The choice of exterior paint and finishes can dramatically affect a home’s visual appeal. Faded, peeling, or outdated colors can detract from the home’s attractiveness, while a fresh and well-chosen color scheme can enhance it. Selecting the right colors can complement the home’s architecture, highlight its best features, and appeal to a wide range of potential buyers.

In addition to color, the quality of the paint job is crucial. A professional, durable exterior paint job can protect the home from the elements, reduce maintenance needs, and improve its overall appearance. Homeowners should consider investing in high-quality paint and professional application to ensure a finish that will be both durable and appealing, making their home a standout contender in the real estate market.

4. Front Door and Entryway Appeal

The front door and entryway serve as the welcoming point of a home, setting the tone for the entire property. An attractive, well-maintained entrance can invite potential buyers to imagine themselves walking into their future home, creating an immediate emotional connection. Updating the front door with a fresh coat of paint and modern hardware, or even replacing it with a more contemporary design, can make a significant difference in curb appeal.

Beyond the door itself, the entryway should feel welcoming and well cared for. This could mean adding potted plants, a new welcome mat, or ensuring the lighting is warm and inviting. Even small changes, for instance, updating house numbers or the mailbox, can contribute to the overall impression of care and attention to detail, encouraging buyers to see the home as well-maintained and cherished.

5. Outdoor Living Spaces

Outdoor living spaces have become increasingly important to home buyers, especially those who envision their home as a hub for relaxation and social gatherings. A well-designed deck, patio, or garden can significantly enhance the appeal of a home, offering an enticing glimpse of the potential for outdoor enjoyment. When these areas are presented as functional, attractive, and well-integrated with the home, they can influence a buyer’s decision by highlighting the lifestyle the property offers.

To maximize the appeal of outdoor living areas, ensure they are clean, well-maintained, and styled to complement the home’s overall aesthetic. Functional outdoor furniture, effective landscaping, and thoughtful touches like outdoor lighting or a fire pit can transform these spaces into inviting extensions of the home. Showcasing these areas as additional living spaces can make the property more appealing and help it stand out in the competitive Gig Harbor market.

6. Windows and External Features

Windows play a dual role in a home’s exterior appeal; they contribute to both aesthetic appeal and energy efficiency. Clean, well-maintained windows can enhance the home’s appearance, while modern, energy-efficient windows can be a significant selling point, offering potential cost savings to buyers. Ensuring that window frames are in good condition and that the glass is clean will improve the property’s overall look and feel.

Other external features, such as siding, trim, and gutters, should also be considered in the home’s exterior appeal. These elements should be in good repair and aesthetically pleasing, complementing the home’s design and contributing to a cohesive look. Upgrading or maintaining these features can prevent potential red flags for buyers and demonstrate the home’s overall quality and care.


The exterior of a home plays a crucial role in attracting potential buyers, particularly in a market as dynamic as Gig Harbor’s. From the roof to the landscaping and outdoor living spaces, each aspect of the exterior contributes to the first impression and perceived value of the home. By focusing on these key areas—ensuring the roof is in top condition, enhancing curb appeal through landscaping, choosing the right exterior paints and finishes, creating inviting entryways, optimizing outdoor living spaces, and maintaining windows and external features—homeowners can significantly increase their property’s appeal to buyers. These exterior upgrades are not merely cosmetic enhancements; they’re investments in the property’s marketability and desirability, essential for standing out in a competitive real estate environment and attracting discerning buyers.

For more information, visit ApzoMedia