Organic click-through rate or CTR refers to the average clicks your page gets when displayed in search results. Improving CTR is vital in improving your SEO rankings and getting more traffic to your website from the search engine.
A simple act, like tweaking your page title, can increase the rate of consumers from 5% to 20% to your landing page. A CTR is dependent on many different factors or elements. This article presents the five most relevant factors that will easily help improve your CTR and traditional SEO like a professional expert;
1. Write headlines and SEO titles that generate interest in the target audience
The title of your blog post or the headlines are most noticeable in a search result. Therefore, they have to be relevant, catchy, engaging, and attractive to get more clicks. You can use a competent Google Analytics tool to edit or optimise headlines or use your insight. Take into account your target audience and write headings accordingly. As you develop a proper phrase, pay special attention to character length, word choice, tone, and query match.
2. Write helpful meta descriptions
Generally, search engines automatically generate descriptions when showing results. However, it is not always the most relevant snippets that appear. Therefore, it would be better to write meta descriptions for your page yourself and not rely on search engine algorithms. You should add an SEO description to all your posts and pages for better ranking and increasing your click-through rate. Ensure that it includes keywords and simplified explanations about what the users will see on the page.
3. Use attractive and relevant URL slugs
SEO-friendly URL structure is vital to increase the organic click-through rate. You can create meaningful URLs for your website content like this;
https://example.com/best-spine-surgeon-in-manchester/
The last in a URL is referred to as the slug. If it contains numbers, years, random alphanumeric phrases, or is too long, it will become less user-friendly and attract less traffic. Therefore, you must ensure it is neither too lengthy nor too small. It must be to the point and relevant to your content.
4. Aim to rank in rich snippets or answer boxes on search engine
It may seem strange, but there is something even better than ranking at the top of a search query, i.e. appearing in the answer box or rich snippets results on Google. Google attempts to answer a user’s search queries without having to click on a result, but a vast majority of visitors end up clicking on it anyway. There is no easy shortcut to having your content appear like this. However, the best method to achieve such results is to improve your SEO and content quality.
5. Improve local SEO
Making the content appear for relevant terms is all fine and dandy, but if it doesn’t attract the correct audience, then it is useless. Local SEO helps you target a regional audience and gain a better following. People in different communities have different priorities. For example, marketing alcoholic products in Islamic countries will generate little to no traffic. You are also likely to be aware of your local audience and understand their tastes better, making it easy to write phrases that will generate more interest. Also, it will help gain more traffic to your physical business place or store.
