Sure-Fire Ideas to Enhance Your Homepage (with Examples)

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Sure-Fire Ideas

You might be selling the most revolutionary, cost-effective, genuinely must-have items around, but if your homepage is substandard, you’ll struggle to reach your full potential. Your homepage is the first impression that you make, and online, attention spans are like that of a gnat. If you don’t present a slick, modern, useful, and operational page that loads within a second, potential customers will press that back button.

Regardless of if you’re a small business, sole trader, or aspiring to join the big leagues, having that perfect homepage should be your first port of call for enhancing your online presence. Here, we’re looking at a few ways that your homepage can grab users and allow them to enjoy the user experience, as well as a few examples of the ideas in action.

It’s your brand, be big and bold

your brand
IMAGE SOURCE: Unsplash

One of the best ways to get your brand name, message, and niche in the mind of website visitors is to go big and bold. Have your name or logo take up a good 30 percent of the opening homepage visual, dot around one or two of your slogans or messages, and cap it all off with an image that instantly relays what you do. Factor in a few navigation buttons, and you have a slick, bold, and wonderfully simple design.

Easily the best example for demonstrating this layout is Hyer. The personalized aviation business offers flexibility, freedom, and choice for the user, with you being able to book a solo aircraft or a shared flight on a superb modern plane with ease. All of this information is attained in one quick look at the first square shown of the homepage. Better still, the aircraft image is animated, making the site even more attention-grabbing.

Put your best foot forward

Put your best foot forward
IMAGE SOURCE: pexels

Whether you’re a budding startup ready to sell what you think is your big-ticket item or a seasoned small business, it’s always best to put what your customers see as your best product front and center. Too many business owners try to stand out with novel products or what they think should be selling. Instead, so that you capture the attention of as many people as possible, you’ll want your product section to showcase each of the most popular products or services that you have, as well as a few new additions thrown in to show there’s more. By labeling listings as “Popular” or “New,” you’re instantly hitting buzzwords that online shoppers seek.

It can be tough to do, especially if you have a huge range of products, but your best-sellers tend to achieve this feat because they’re your best product and meet demand. In the world of online casino gaming, there are thousands of products, but the homepage has to narrow it down to a select few. For this, they select the ones that the masses play the most and include some new games. The layout is so effective that they repeat the process for the slot machines page. Here, you’ll see big hits like Fishin’ Pots of Gold and Assassin Moon front and center, as well as those with the “New” tag, like Amazon Kingdom and Ark of Ra. It sells the best while letting users know that it’s worth exploring further for the new stuff.

A flow that suits touch-screen as much as desktop users

touch-screen
IMAGE SOURCE: pixabay

The impact of the first Apple iPhone on internet browsers can’t be understated. The touch-screen is so intuitive and convenient that websites had to rapidly adapt to suit the touch-and-drag navigation. It’s essential to prioritize UX, making users happy to encourage loyalty and further engagement. A great way to do this is to make your homepage into blocks, stacked on top of each other, with a snap function so that each swipe up or down snaps the user to the next part of your homepage.

It’s tough to think of a better example of this easy, user-friendly, engaging, and truly enjoyable design than Tesla. The electric cars company has a wonderful homepage. They know you’re there for electric cars, so each panel has the name, a link to order, custom order, and to see the existing inventory, as well as a scenic picture of the vehicle. One quick flick up or single scroll crank upwards, and the next panel glides into view. All the while, the brand name and menu button stay fixed to the top on a transparent bar.

Hopefully, these examples will give you some ideas as to how you can improve your homepage through big branding, putting your top and new products first, and making the user experience as smooth as possible.

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