Once you get hold of the right keywords, you have won half the battle! Attracting sizeable traffic for your business will ensure a higher rank on the Search Engine Result Pages. The other half of winning the battle involves curating mind-blowing content.
The first stage of the battle sounds daunting, isn’t it? Do not worry at all. I am here to guide you in the process of selecting the appropriate SEO keywords that are the perfect fit for your business’s overall growth.
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Picking the right SEO keywords
The first step of the ladder would be to conduct detailed and in-depth keyword research. Research, in any field, is an essential stage. Even in this case, keyword research is the fundamental activity and the foundation for a successful SEO for your business. To get into the crux of this segment, we need to recapitulate the exact meaning of keywords.
“Keywords are the ideas & topics that define your content. They are the words & phrases that searchers enter into search engines.”
With a whole range of tools available to aid you in this step, you can gather data on keyword trends, competition, volume etc. A great tool that helps you in the keyword research process is the WMS extension, which helps you to easily understand and uncover the nitty-gritty of SEO keywords.
Selecting an unrelated yet highly searched keyword for your business might generate huge traffic for your site. But, very soon, you will be starting to lose your audience, and this fraudulent step would even be caught by leading SERP sites. Thus, creating a negative image of your business.
Put yourself in your customers’ shoes.
Now that you are done climbing the first step of the successful SEO ladder, the next step involves putting yourselves in the customers’ shoes and thinking exactly like them. Consider yourself to be a customer. Next, think about what keyword you would type in if you wanted to search for the top-rated movies of the 2000s.
Think about what search word you would type in if you wanted to look for your business online. Identify your target audience and ask for their inputs as well.
If you are successful in doing so, you will be able to push up your website to the top of the SERP ranking.
You are almost at the top of the SEO ladder!
You have almost reached the top of the SEO ladder! Now that you have researched well enough about the keywords you will be using. It is time for you to pick up the binocular and look out for your competitors. Peek into the keywords they are using.
If they rank higher than you on the search page, there is something to learn from them. This step is essential. It is because it not only helps you to find out the corners you have been overlooking but also widen your range and knowledge about the proper SEO keywords.
Do not be daunted by your competitor’s higher ranking. Instead, learn from them, improve your content, use more relevant keywords, and beat them to the top like a winner!
Keyword Intent is one of the last rungs of the SEO ladder. You can reach more searchers by understanding the intent behind the visitors’ searches. It helps you understand the needs of your users clearly and curate content according to their needs and wants.
Now that you know what is going on in your searcher’s mind and you have selected a list of relevant keywords for your business, it is time to implement them and analyse the results.
Monitoring the results
You need to monitor the results after implementing the keywords on a regular basis. There are new and upcoming trends in the Keyword market on a day to day basis. It is a very dynamic segment of Search Engine Optimization.
You need to keep up with the new trends and changes. Make sure to keep track of the keywords used by your competitors and keep a lookout for trending keywords and phrases. Use your keywords in your blogs, met tags, photos, and your website’s content.
Investing in SERP
To top it off, invest in a good SERP checker, which will keep on measuring the metrics and help you to check your ranking in the overall searches. WMS or WHATSMYSERP is an excellent SERP tool that keeps you updated with the trending keywords, keyword volumes, and your ranking on the search pages.
WMS allows you to check the top 100 google searches for a number of keywords. They also help you understand the difference between search results on mobile and on a desktop computer. The best part? It is free of cost and extremely accurate.
Now that you are aware of the keywords you want to employ hop on the productivity horse and start working towards achieving the top rank!
Get started with your website’s SEO today and enhance your business reach. It is time to reach out to a better, larger audience!