Be it a red carpet event or a trip to the airport, celebrities act strictly with their stylists to look entirely turned out.
It all originated a few years ago when one celebrity in Bollywood decided to give everyone
#FashionGoals. Fashionista Sonam Kapoor was with the first few celebrities in India to make “styling for public figures” a trend of sorts.
It’s not just about their red carpet presentations, events – celebrities are judged based on what they exhaust to airports and even when they run on a walk late in the evening!
Call it the ripple result, what started in Bollywood has taken the South Indian film industry by storm, with numerous celebrities here looking for stylists to nail a particular look for an event or even a casual attitude. So, what goes into putting together the look?
Neeraja Kona is one of the most solicited after stylists in Tollywood and for great reason. Having worked intimately with the likes of Samantha, Nithiin, Trisha, Ram Charan, Rakul, Hansika, Nayanthara and others across the years, she has built an excellent character for herself.
A few years ago, when she started her occupation as a movie costumes artist and stylist for films, Neeraja says the woman didn’t think of styling celebrities for their looks at events. But once she initiated the ball rolling with Samantha and Nithiin, there has been no staring back.
Of late, Hyderabad-based costume artists like Anushree Reddy, Gaurang Shah, and Shravan have been making titles, breaking the myth that celebrities and stylists want to flock to Mumbai or study at an international designer’s work to source their distinct outfits.
Samantha, in particular, has co-operated with a lot of regional designers designs as movie clothes from Hyderabad and Neeraja Kona states it was a conscious decision. “When we started out, everyone practised talking about Mumbai-based designers.
But there’s some ridiculous talent bursting out of Hyderabad. All it takes is a readiness to take a leap of faith. Thankfully, it has worked for us every eligible time,” she says.
Geetika Chadha is another favourite stylist who has worked extensively with Rakul Preet in a retired couple of years. “Her first consideration is to determine what’s appropriate for the incident.
Heroines go ultra glam if it’s an awards function with a red carpet, they keep it simple if it’s a charity event. She looks at new trends and thinks what would suit an actor,” Geetika told The Hindu in an interview. From above, you can able to know about the famous Tollywood cloth designers.
Indrakshi Pattanaik, who has operated with Regina Cassandra and Allu Sirish, had no intentions to work as a stylist in Tollywood; however, her growing friendship with Regina led her to style the star for quite some characters, along with others like actor Allu actresses Sirish and Lavanya Tripathi. She has also collaborated with designer and as well as actor Chiranjeevi’s daughter Sushmita Konidela to operate as a decorator for Chiranjeevi in Khaidi No 150.