The Best Billboard Locations in New York

digital billboards

You’re ready to launch your marketing campaign and you’re using digital billboards as one of your chosen advertising channels. Designs are ready and you’re audience is in the state of New York. Now all you need to figure out is the location of your digital billboards. Read on for the state of New York billboards you need to put on your shortlist for optimal location access.

New York City

New York City is easily one of the most popular cities in the United States which is why billboard advertisers crave this location. With a solid mix of locals who live in the city and the state to tourists from across the country (as well as the globe), NYC is the perfect place to host your digital billboard.

The most iconic advertising space not only in NYC but globally is Times Square. There are tons of billboards with large digital screens to choose from. 1500 Broadway and West 43rd Street is a strategic location for your billboard that commuters can see from NYC’s busiest transit station. Liberty State Park sees plenty of tourist traffic. If your target audience is into sports, Yankee Stadium and Madison Square Garden are prime locations. And of course, advertising near a major airport like John F. Kennedy International Airport is a great option. 

Major NYS Roadways

State of New York billboards that run along any of the major highways in New York will certainly get you in front of your target audience. Major roadways  I-81, I-87, and I-95 run the length of varying directions in the state so you’re sure to get the right eyes on your digital billboard.

These roadways are also toll roads, which means travelers will be stopping to pay tolls somewhere along their route. Choosing digital billboards in proximity to these toll booths increases the likelihood of travelers seeing and taking action on your billboard since they have more time to look and are stopped and available to learn more. 

Major Cities in New York

New York state is home to many major cities aside from NYC. The city with the second largest population in New York is Buffalo. Located in Western New York, Buffalo is on the border of the United States and Canada and is also home to the US side of Niagara Falls, a heavy tourist area. Other heavily populated cities in Western New York include Rochester, Syracuse, and Cheektowaga. 

Albany, New York is the state’s capital and is in the top 10 largest cities in terms of population in the state. Aside from hosting the New York State Capitol building, Albany is a hub for many businesses and cultural venues in the state. Schenectady is another populous city located in proximity to Albany.

Just outside of New York City in Westchester County, many heavily populated areas are perfect locations for digital billboards including Yonkers, New Rochelle, and Mount Vernon. 

New York Tourist Locations

While many of the major cities including Buffalo and NYC are prime spots for tourists, many other locations are popular destinations that offer a quieter tourist experience. Any of these locations will feature traffic from New York state natives to out-of-state tourists.

Destinations in the Adirondacks, Catskills, and Finger Lakes feature lakes and mountains that are perfect for a calm vacation. Popular cities in the Adirondacks include Lake George and Lake Placid. The Catskills is home to small towns plentiful with mountains, antiquing, arts, and more. The Finger Lakes, which are close to major cities Rochester and Syracuse, include Seneca Falls, Waterloo, and Canandaigua.

New York is a state rich in history and there are great locations tourists love to visit to get their fill on vacation. Saratoga Springs, which is located north of Albany, is home to the oldest major sporting venue of any kind in the United States and the National Museum Of Racing And Hall Of Fame. Saratoga Springs has a large outdoor concert venue, Saratoga Performing Arts Center (SPAC), that hosts numerous performances throughout the year. 

Hudson Valley, a region in New York state that travels from Manhattan to Albany, is home to the world’s longest pedestrian bridge, features grand mansions all along the river, and has gorgeous state parks offering that offer adventures year-round.


State of New York billboards will prove an effective marketing location for your campaign. With many locations to choose from, each with its own unique benefit and target audience, you’ll find exactly the spots you need to host your digital billboard and find success in your advertising goals.