CTV Ad Formats: A Quick Guide to the Best Ad Types

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Cable TV ads

Cable television ads are an effective way to reach a large audience. Research has shown that the CTV advertising medium is one of the most effective ways to reach consumers, with a 46% recall rate

Cable TV ads come in many different formats, including live commercials, video on demand (VOD), pre-rolls, post-rolls, and digital billboards. 

The best CTV video ad formats vary depending on the target audience and the type of message being conveyed.

What Are the Advantages of Using CTV Ads?

Before we dive into video ad formats, let’s talk about the pros of CTV advertising. 

The advantages of using CTV ads are that they can increase brand awareness to the consumers. This type of advertising is also beneficial because it can provide marketers with an opportunity to deliver their message in a way that is less intrusive. 

It is also possible to use CTV ads as a lead generation technique for businesses looking to build their database of prospects. It can be used as a way for business owners to make contact with consumers directly.

The use of television has greatly decreased in recent years because it has been replaced by other forms of media such as computers, laptops, tablets, and mobile phones. 

However, there are still some forms of media that are predominantly used through television, such as commercials and product placements during TV programs and shows. 

CTV Ad Formats and How Marketers Can Use Them

TV channels have been following the evolution of digital channels and now offer more than just traditional formats. Broadcasters are constantly updating their ad formats to keep up with the current trends.

Many marketers are focusing on video ads because they are more engaging than traditional ones, but if done incorrectly, they can lead to people dropping off mid-video. There’s a lot of research that needs to be done in order for marketers to successfully create successful videos.

There are several CTV advertising formats that marketers can use to reach their target audience. They include:

  • Pre-roll ads
  • Mid-roll ads
  • Product placement
  • Video sponsorships
  • Advergames

Marketers need to consider the following factors when deciding which CTV ad format they should use for their campaign: target audience, budget, success rate, industry.

Types of CTV Ads and How Marketers Can Use Them

TV ads are the most expensive type of advertising, but they are also some of the most effective. They allow marketers to reach a large audience that is more likely to be engaged with what they’re watching.

  • Traditional TV Ads. These ads are seen on traditional TV channels like NBC, ABC, and CBS. They last about 30 seconds and play before or during a show.
  • In-Program Ads. These ads interrupt shows with commercials for an average of three minutes each hour. Advertisers usually pay higher rates for these spots because it is more likely that viewers will switch channels if they don’t want to watch the ads.
  • Program Sponsorships. Brands can sponsor TV programs to have their logo appear on the screen during commercial breaks, have their name mentioned during an episode.

Since its introduction, CTV advertising has become the fastest-growing media platform in the world. The proliferation of CTV ads can be attributed to the rising popularity of digital streaming services like Netflix and Hulu.

CTV ads are made up of ads that appear on TV screens when a TV program is playing or on a digital screen in a public space such as an airport, train station, or bus stop.

If you’d like to take advantage of innovative ad formats, feel free to TheViewPoint.com.