MSPs are in high demand because they allow companies to focus on their core business by providing them with the technology and software necessary to operate. If you’re looking for ways to market your MSP business, here are five great strategies that will help get the word out about how awesome your MSP services are!
Increase Social Media Presence
MSP marketing starts with social media. MSPs need to have a strong presence on Twitter, Facebook, and LinkedIn because these platforms allow MSP providers to showcase their expertise in IT by answering questions from potential clients while also showing the value of outsourcing your technology needs.
Maintaining an inbox-zero strategy is another excellent way that MSP marketers can market themselves online. Companies want MSP services for various reasons, but one big reason they choose a provider is responsiveness. This means having a system set up, so you never miss a phone call or email message relating to client requests! Answer every request as soon as it comes in through your website contact form or using instant chat software like SnapEngage.
Diversify Your Marketing Channels
Regarding MSP marketing ideas, they need to market themselves through multiple channels to get the word out. This means posting fliers, business cards, and brochures at local businesses while also attending networking events or seminars.
MSP marketers should ensure they are taking advantage of social media platforms that target other IT professionals. This is a great way to meet potential clients who are already interested in your MSP services! LinkedIn Groups, Facebook groups for an industry you’re targeting, or forums where other IT pros hang out, are all excellent places to start.
Be Your Own MSP Marketing Expert
The best way to market your MSP services is by being an MSP marketing expert yourself. Take the time to understand what social media platforms are most effective for you. Learn more about SEO and how Google search works so that your business ranks well on search engines.
If all else fails, hire someone who specializes in MSP marketing. But make sure this person knows their stuff before making any decisions.
Capitalize On Industry Trends
MSP marketing is all about being up-to-date on industry trends and using them to your advantage. Things like BYOD (bring your own device), the Internet of things, mobile apps/remote access technology, and cloud storage are a few examples of fast-growing technologies that MSPs can market their services. Maintaining an MSP blog with articles will help keep you updated, and people interested in MSP services can read through while simultaneously helping Google find you more frequently online too!
Develop A Unique Selling Proposition (USP)
As an MSP marketer, you should work on developing a unique selling proposition or USP. This is something that sets your MSP services apart from the rest in terms of value and quality, so potential clients know exactly why they should choose you over any other MSP provider!
Your MSP business will be completely transformed and ready to take on even bigger clients by implementing these simple yet effective MSP marketing strategies. Good luck in your client hunting.
