The 7 Most Common Reasons for Returns

Common Reasons for Returns

Understanding their customers’ likes and dislikes is one of the most important goals for any business. Having knowledge of this helps you create a long run and good relationship with them. You as a business owner or retailer must know about their likes, dislikes, and also the reasons why they return their products sometimes. Rather than brick and mortar stores, online stores have more return ratio. Some reasons are usual whereas some are unusual. In order to assist you, here are the most common reasons for returns. The most common and usual reasons for returning any purchase are customers’ expectations that did not meet with the product, damaged products and also incorrect fit.

It is uncommon for customers to initiate friendly fraud chargebacks when they are dissatisfied with their purchases. In order to stop the returns as well as chargebacks, it is necessary to prevent dissatisfaction. You might need to analyze the reasons for your customers’ dissatisfaction in order to figure out chargeback problems and where you need to make improvements to your customer service and other operations. Here we have mentioned a few reasons why customers return a purchase, even though it is impossible to get inside every customer’s head. It is important to have a good return policy such as Costco Return Policy.

Costco Return Policy

1. Customer Ordered The Wrong Size or Product

You might have hardly found someone who did not make any mistake. It is usual that customers might have ordered the wrong size product that is incompatible with their device. It’s understandable that they would not want to be stuck with a product they cannot use, but perhaps they should have considered their purchases more carefully. Hence, you must have a complete list of compatible items that are easy for customers to get the product they want.

2. Wrong Item Has Been Shipped By Merchant

Maybe you wonder how often the wrong item is shipped to you if you’ve never experienced it. There are a lot of companies that do this, and large companies like Amazon and office depot are no exception. In the course of picking, packing, and shipping, just a small error can lead to a customer receiving an order with a mystery item instead of what they ordered.

3. Damaged or Defective Product

Defective Product

It is always possible for items to get damaged in shipping, and even if you send a perfect item, it can end up in a thousand pieces. When you receive a lot of feedback regarding broken products, examine your packaging and take better measures to protect your products. A defective product is a completely different story, and it’s a reminder that you need to inspect your inventory and weed out anything that fits that description.

4. Late Arrival of Product

When shopping online, it is a sensitive process, and if the merchant takes a long time to fulfil or if the order will be delivered late, the customer will no longer need the item. There are many reasons in customers’ minds for the “late arrival” of purchase. For example, the item was required for a pending event. It is possible they acted impatiently and bout it elsewhere. Frequently, an item is discarded due to late arrival, but sometimes this overlaps with a customer changing their mind.

5. The Product Did Not Match The Description

In cases where a merchant’s website or catalogue depicts a product in a way that does not match its actual appearance, customers often feel ripped off, and who can blame them? It is often viewed as a legitimate reason for chargebacks, so merchants are unlikely to fight such charges. Merchants should also be careful about relying on product images provided by manufacturers and should check that they match the actual item before using them.

6. It Did Not Meet The Expectations of The Customer

Expectations often do not match reality, and this is not always the fault of the merchant. Many customers sometimes make their own assumptions about their products that are not promised by the merchant. Customers expect they do the things they never did. It is not that you can assume how the thing will look on the customer by an image hence most fashion items are returned. Refunding customers in these situations can prevent chargebacks and preserve customer loyalty.

7. The Product Was a Gift

Product Was a Gift

The problem with purchasing gifts for others is that often there is a disclaimer that says, “You can return it if you don’t like it.” Unfortunately, this is exactly what often happens. Many times people want to gift something to their near one but as they don’t know the exact size of that person they make a mistake. It is followed by returns and hence return ratio increases.


So, here we conclude our write up on the most common reasons for returns. Hope everything is clear to you. While opening a business or having your own retail store, you have to make sure to know all the requirements of your customers then only you can reduce the return rate for your business. In case you have any doubts or questions related to this post you are free to ask us through the comment box mentioned below.