Startups are all the rage these days. Some of them have gone up to redefine the business rules while some are constantly pushing the envelope. Not all are ready to get bogged down by lack of resources, so they are putting up a brave front and looking for their share in the market. No doubt, small business startups won’t have it easy in the market and challenges will be galore but they can still tide the wave and come up triumph by enchasing helpful marketing ideas. They can leverage the web and create the buzz and achieve marketing results easily.
Here are some killer marketing ideas for small business startups –
1. Publish great content
Content will always be the kind no matter what. You can thus look to leverage it to full and achieve great results with your marketing efforts. In fact, publishing great content is always a wonderful marketing strategy which is not only effective but cost-effective as well. It won’t cost much to produce quality content like articles, blogs, guest posts and have them published across the digital channel for benefits. You can use content to educate target audience and boost conversions.
2. Benefit from social media platforms
Social media has come as a god-send boon to marketers. Startups can leverage the reach and clout of social networks and widen their base in a cost-effective manner. There are popular platforms like Facebook, Twitter, Instagram etc. with millions of user which you can tap into and serve marketing purpose well. Depending on the budget, you can either promote you site on social media for free or benefit from pain ads for quick results.
3. Get the best out of YouTube
You needn’t be a YouTube star to get the most out of the platform. It just takes good informative or educational videos to get going here. The focus should be on creating instructional or informative videos so that customers can get the knowledge about your products or services in a detailed manner. You may as influencers to review your product so that all doubts of customers can be diffused easily. With YouTube, you can great achieve marketing results in a cost-effective manner.
4. Try podcast
The radio may be long gone but its eco continues to stay strong in the minds of people. There are still a lot of people who like tuning into podcast to listen to their share of programs for purposes as varied as information, knowledge, enrichment and entertainment. Startups can leverage the power of podcasting to score big with their marketing. It will help a lot in connecting with the target audience in a one-to-one basis and by using personal tone and humour and information.
5. Trust paid campaigns occasionally
If you want quick results with your marketing efforts, take to paid campaigns. Many startups wrongly believe that paid ads are not for them as they tend to be quite costly. Well, that is wrong as PPC or pay per click has to be the most unique form of advertising with the flexibility to choose budget, time, geography and demography. Plus, it gives measurable results as well and there will always be the option to stop it if results are not in the favour.
6. Use SEO
You just can’t think of online marketing ideas without including SEO in your thoughts. It is easily the most cost-effective ways to boost search engine visibility of the business and get traffic to the site. You can hire an experienced SEO company India and let to do optimization for you to achieve your marketing goals without spending anything beyond the normal.