LinkedIn has a separate blog section that allows users to share their thoughts, post blogs, and write informative articles. This business networking site is a great way to generate brand awareness and drive traffic from your niche audience to your website.
As LinkedIn blogs and article sections are comparatively new, often, it does not get the needed article. But, here often, the competition is lower, and the engagement rate is higher with a better audience sector.
So, how to write engaging and interesting articles on LinkedIn that help build a proper brand image access the internet? Read on to know the tricks-
Headlines are Must
Headlines are the first thing a reader notices during reading. Hence engaging and optimized headlines can compel your readers to go further and fiver deeper into your article, resulting in an article with a high engagement rate.
You can also use a free LinkedIn headline generator for this purpose.
Using call-to-action phrases, direct words, and concise headlines often works wonders. Here are a few pro tips:
- Try to keep the headline within the 49 character limit. It will make more engaging articles.
- Words like mistakes, habits, leaders and other attention grabber words divert traffic to the article in a better way.
- Try to give a hint about the subject through the headline as well. Even here, the free LinkedIn headline generator works wonderfully.
Get readable Content
Expert professionals usually use LinkedIn. Hence it usually has educated and talented professionals who are familiar with the English language. But such people also prefer readable content that is fluent and easy on the eyes. Using difficult and uncommon words in a big no-no.
Hence, make everything more straightforward to get more readers.
Pro Tip
- Take a readability score of more than 60 percent. It will be great for everyone.
- While writing, use simple sentences. Concise sentences are easier to read.
- Take a note of the fonts. Naturally, the fonts need to be engaging and easier to comprehend.
Take care of the content length.
Content length is another critical factor. People do not love lengthy and tedious articles. So, maintain a desirable length. On the other hand, posts with only a few hundred words may not be good either. Such short-length content often leads to the feeling of wanting more info.
The best way is to go for a sizable length applicable for a wide range of posts.
Pro tip
A Word limit of 1000 to 3000 words is ideal. In the case of detailed articles, people love to read contests at least 1000 words long. For shorter snippets, you can go for 500 to 1000 words.
Here are a few stats that can help you to decide the content length-
Contents with a word limit of 1000 words are shared nearly 6500 times. On the other hand, contents with 2000 words are shared more than 7500 times. The contents, which are 2000 to 3000 words long, are the highest shared items, having more than 8700 average shares.
Conclusion
Since the LinkedIn blog section is a new digital platform, it has fewer competitions yet high share possibilities. Using a strategic method can help in getting more views and shares from LinkedIn posts. You can also turn to Sendkoala for effective LinkedIn content marketing.
