How to Create a Website Content Strategy: A Guide

Website Content Strategy

Want to start using content marketing to build your business? Trying to develop a great website content strategy?

If you’ve been hearing about the many benefits of content marketing, you may be looking for ways to start using it to build your business. Unfortunately, developing a content strategy for the first time can be overwhelming and it can be difficult knowing where to start.

Luckily, we’re here to help. Below is our short guide for developing a website content strategy that can get results.

  1. Set Your Goals

Once you’ve decided to create a content strategy, the first thing that you need to do is to think carefully about your company and its goals.

Be sure you know why you’re developing a content strategy in the first place and what you’re planning to get out of it. Your goal may be to get more leads, to gain more brand awareness, or to build stronger relationships with your existing customers. 

By having a clear goal for your content marketing plan you’ll have a much easier time monitoring your progress and getting results.

  1. Know Your Audience

When creating a content marketing plan, you also need to think about who your audience is. Typically, your content shouldn’t simply be aimed at the general public, but at a more specific audience.

Try to form an image of who your target customer is and then start learning as much about them as possible. Conduct adequate research to find out who they are, what their challenges are, and what questions they may have about your products or about issues in your industry.

  1. Plan Your Content

Once you’ve put a lot of thought and research into your company’s goals and its audience, it’s time to start planning. Hopefully, the things you’ve learned about your ideal customers will help when deciding what topics you’ll cover.

Put a lot of thought into what type of content you want to create and make a list of ideas and topics to cover as time goes by. Working with a company such as can help a lot when developing content ideas and creating your content marketing strategy.

  1. Set a Schedule

Once you’ve decided on what type of content you’ll create, you need to start creating it and sharing it.

It’s usually best to set a regular schedule for publishing and sharing content. Releasing content at a set time each day, week, or month, can help you to build a dedicated audience that looks forward to seeing the new content you create.

Consider creating a content calendar that outlines your publishing dates and gives you a gameplan to follow.

  1. Monitor Your Progress

Once you start publishing content, your job isn’t done yet. You’ll then need to monitor engagement, analyze your results, and tweak accordingly.

After some time, you may want to have a content audit in which you look back at any content you’ve shared across social media or on your website. Then, look at how this content has performed using not just one, but several key metrics.

If you see a piece of content that performed well, try to understand why. Then adjust accordingly to make sure your content strategy is even more focused going forward.

Following These Steps to Build a Website Content Strategy

While the steps above are a great place to start when building a great website content strategy, don’t stop there. Always be willing to try new things by repurposing content, creating new ideas, and thinking outside of the box with your content marketing plan.

Looking for more digital marketing tips and ideas? Take a look at our blog now to find more useful guides and eye-opening advice.