Top Tips To Help You Promote Your New Business And Start Building Your Customer Base

Promote Your New Business

Launching your own business requires a lot of effort, preparation and planning. Once it’s all set-up, the work is only just beginning. Now you need to turn your attention to promoting your new venture so that you stand out from the crowd and your target customers sit up and take notice. 

Marketing your brand-new business takes time and effort, as well as money, which you may be short on as you have only just launched. Fortunately, there are quite a few strategies and tricks you can use to call attention to your products or services, and many of them don’t require much cash.  

If you’re keen to get started and put these strategies to good use, here are some top tips and suggestions to help you craft your marketing campaigns and start attracting your first customers. 

Get The Press Involved

A great way to get some local advertising for free is to invite media coverage of your business’s grand opening. If you or your new venture has an interesting or sentimental backstory, the local press may be keen to get involved and write an article about you, or perhaps even send a TV crew to film the event. In order to boost your chances of getting the press involved, you will need to pen an attention-grabbing press release and send it to various local media outlets and bloggers. 

When you do this, it’s vital that your pitches are directed toward the right publications. For example, if you are launching a new beauty brand, there’s no point contacting local tech or motoring magazines and blogs for coverage as they’re unlikely to be interested!

Make The Most Of Social Media 

There’s no doubt about it, social media is a powerful marketing tool these days, and it also costs little or no money to advertise using various platforms. As a result, it’s highly recommended that you create several different social accounts for your business to reach as wide an audience as possible. Socials are also a great way to interact with your customers and answer any questions they may have, or even make recommendations. 

Once you have set up your accounts, you can start promoting your unique products and services to other social media users in a variety of ways – demonstrating to your target demographic exactly why they should purchase from your company. The great news is that there are various fun and engaging forms of advertising you can use on social media. These range from creating short and snappy videos (TikTok) through to filming longer and more informative video tutorials (YouTube), as well as posting images, engaging posts, and links to your website or blog (Facebook). 

You may even want to host some live talks or events on your social media accounts, which is a great way to catch the interest of your customers. You could demonstrate the benefits of a particular product, or maybe even invite a guest speaker on for a lively and engaging chat that will pique your audience’s interest.

Invest In A Slick SEO-Optimised Website

These days, every business worth its salt needs its own dedicated website and social media accounts if they want to attract – and engage with – customers. 

When it comes to your website, it’s worth investing some money in its creation and optimisation, to help your business climb up the Google ranks and gain more exposure. This is where an experienced and dedicated group of web designers can step in to assist – such as the team at e-innovate, a highly rated web design agency in Reigate. 

Not only can they create a high-performing company website for you, but they can also make sure it’s optimised using their SEO services. This will help your website to stand out among the other Google search results for your niche, and will hopefully win you many more customers. 

Become A Guest Blogger

A potentially very effective (not to mention, free!) marketing technique you can try is writing guest posts for blogs that focus on subjects related to your business. Get in touch with the owners of the most relevant blogs you can find, and ask if you can contribute a post. 

Becoming a guest writer will not only provide free content for the blogger, but will also help to attract more visitors to your website, as you can include links to your site and products in the post. Having these links can also help to improve your website’s position in Google’s search results, which is another substantial boon. 

Link Up With An Influencer

Influencer marketing is a highly popular and potentially lucrative marketing strategy, where a particular brand forms a content-creating collaboration with a social media personality. Of course, as a brand-new business, you probably won’t have the funds to pay for the services of a high-profile influencer. However, that’s no bad thing, as these days the trend is now swinging toward the use of nano or micro-influencers, which are both more affordable and more relatable. 

Reach out to a micro-influencer who writes blogs and creates content related to your niche, and ask them if they would be interested in promoting your products. If all goes well, you could soon find yourself with an abundance of new customers thanks to your influencer’s recommendations. 

Create Email Marketing Campaigns 

While many businesses use their social media accounts on a very regular basis to grab the attention of customers, email marketing is another effective avenue that should be taken full advantage of. 

Sending regular emails to customers who have signed up for your mailing list has numerous benefits, among them the ability to keep your consumer engagement levels high. In addition, the emails you send will provide you with a low-cost platform to promote your latest products or services, and any draw attention to any special events or sales you may be holding in the near future. 

Summing Up 

Mentioned above are just a few of the most effective marketing tips you can use to promote your new venture and help get your business off the ground. 

By using a blend of these different strategies, you can create cost-effective and attention-grabbing marketing campaigns that will hopefully intrigue your target audience and help you to build a secure and loyal customer base over time. 

Read also: Top 7 Career Opportunities After MBA in Digital Marketing