It’s a well-known fact that content marketing can help businesses grow and build an audience for their services and products. Treasuryvault.com knows the effectiveness of newsletters and their Dinar Chronicles is a perfect example. Effective content marketing consists of providing users with informative videos, podcasts, and blog posts that help to drive customer engagement as well as facilitate trust. However, as effective as content marketing may be, you need to be able to get that content in front of an audience.
Thus lies the benefits of utilizing email newsletters. It gives businesses and website owners the opportunity to provide content to individuals who have already shown an interest in their business. And the impact email newsletters can have on your conversion rates is nothing to balk at. Statistics indicate that customers are 35 times more likely to make a purchase if they arrived at a site as a result of an email newsletter, as opposed to a social media profile. In today’s post, we take a look at some of the most frequently asked questions websites owners have about email newsletters.
Table of Contents
- 1 How Often Should You Post a Newsletter?
- 2 Can It Help to Generate Sales?
- 3 Can Newsletters Increase Credibility?
- 4 Are Newsletters Expensive or High Risk?
- 5 How Can a Newsletter Bring People to an Online Site
- 6 What Kind of Information Should I Include in My Newsletter?
- 7 Are Newsletters Short-Term or Long-Term?
How Often Should You Post a Newsletter?
One of the biggest mistakes many email marketers make is that they send a new email every single time they get a new idea. However, experts suggest that you should never email your list more than two times per week. Additionally, it’s highly encouraged that you email your list at least once per month.
Can It Help to Generate Sales?
One of the greatest benefits of establishing a newsletter is that it can be used to encourage material sales. When your audience opens your email newsletter, you get the opportunity to promote a product or service, go into detail about the benefits it provides, and you can provide information on how the product/service resonates with them.
Additionally, based on the fact that people tend to be impulsive, you can use a newsletter to provide incentives and a coupon or promotion to encourage impulsive readers to take action.
Can Newsletters Increase Credibility?
When you think about it, an effective email marketing campaign consists of providing your subscribers with relevant and highly valuable information. This in itself helps to facilitate trust. Over time, your subscribers will come to view your company or website as being an authority figure in your niche.
Are Newsletters Expensive or High Risk?
Did you know that the average pay-per-click marketer receives a 50% return on investment? Did you know that this also applies to large corporations that generate billions in revenue each year? Unlike other marketing channels such as PPC advertising, email marketing campaigns are extremely cost-effective and generate significant ROIs. This is because your subscriber list consists of people who have already demonstrated an interest in your niche.
This highly targeted audience will be much more receptive to your efforts at getting them to visit a site, follow you on social media, or make a purchase. Additionally, some email marketing experts have proclaimed that you can make as much as $40 for every $1 that you spend.
How Can a Newsletter Bring People to an Online Site
In today’s world, newsletters can be crafted to include social sharing buttons, links to websites, and more. For instance, if you have a new promotional offer going on, you can craft your newsletter to include information about said promotion and a link to the specific page, where the promotional item/service can be found.
What Kind of Information Should I Include in My Newsletter?
Statistics indicate that as much as 75% of all B2B companies consider newsletters as being essential to their overall email marketing strategy. However, even though thousands of companies send newsletters, the concept of coming up with good content ideas can prove to be somewhat difficult. However, some prime examples of the things you put in your newsletter include:
- How-to articles
- Top 10 lists
- Poll or survey
- Customer reviews
- Case studies
- Free resources
- Business history
- An employee of the week
- Social initiatives
Are Newsletters Short-Term or Long-Term?
Unlike other marketing strategies that come and go depending on the current state of the market, email newsletters have been utilized for decades. In fact, society has been using newsletters to communicate with people since the dawn of the internet. As such, many people have become familiarized with email newsletters. Its length history suggests that email newsletters will always be around. Therefore, by investing in a newsletter publishing strategy now, it can help to generate income for years to come.