Processes and Content Strategy For SEO

SEO Content Strategy

Before creating your SEO plan, there are things that a company should take note of. This way, components, and factors are thorough, and the planning is smooth. Search engine optimization involves organizing a website’s material by topic to improve the likelihood of showing in search results. In a nutshell, it’s the method you use to increase the amount of organic traffic you get from search engines

Processes in Creating a Good SEO Plan

Connect to an SEO team

As a company, you can have SEO resources or helpers like at your disposal. If so, now is a good moment to learn more about them. Learning is the first step to creating a good SEO plan. Excellent material isn’t born out of thin air. From your SEO staff to your digital marketers, the more input you have into your SEO content strategy, the more likely you will meet your marketing objectives. On the other hand, if you’re going it alone, the first thing you would want to learn is how to conduct keyword research. You can do this by doing many simple Google searches to find valuable tools.

Collaborate with content strategies and ideas

It’s not only about the backend architecture of your website or how things are laid out on a page when it comes to SEO. The content of a page is also an essential part of SEO, and it should directly address what users are looking for with the help of

  • Content standard – Pages with high-quality content are usually prioritized by search engines above those that are spammy or don’t give helpful information. Google favors content that adheres to its E-A-T principles. This principle refers to a page’s Expertise, Authority, and Trustworthiness. This is especially true for medical, financial, and health-related pages.
  • Content relevance – The purpose of search engines is to provide users with content that is most likely relevant to their search. Keyword research can uncover issues that your audience is interested in and assist you better understanding their voice and what they value.
  • SEO resources – If you and your marketing team are working with an SEO resource, it’s essential to set up a meeting. Within the session, you would then have the opportunity to brainstorm ideas before planning your strategy and deciding on a deadline. In this part of the process, the content team members should be prepared to provide a list of topic suggestions to the table. The recommendations can be based on previously successful material, current/newsworthy content, seasonality, or internal requests received by the team. The company’s SEO team should provide recommendations based on competitive analysis, audience research, and high monthly search traffic topics.

Be on the dot

Once you have collaborated and brainstormed about the processes with the team, it’s time to start planning your calendar. Now that you’ve hammered out a complete list of ideas and sorted them by audience and themes, you are ready to plot the time and be on the dot. Before you start, first things first are to make a list of any seasonal themes or require publication at a specific time of year. Then look at your marketing schedule to see if any events require additional material. Answer essential questions like, “Do you have any yearly releases that you need to adhere to?” Next, fill in the dates that can’t be changed, so you know which ones are non-negotiable. After that, you can allocate the remaining content subjects for the remaining open spots.

The process

After plotting the critical dates, it’s time to outline your content design process. Creating an SEO-friendly content strategy would require you to start with a content brief that includes all the SEO concerns. This means you’ll need to schedule time for keyword research or have your SEO or cooperate on your content brief. The most critical component involved in this method is that SEO is included in the brief itself, rather than being slapped on after a piece of content has already been written. This will generate results in a more natural, streamlined approach that improves the quality of your writing. Comprehensive content briefs include content type, target word count, topic, target audience, key takeaways, background information, outline, title, meta description, content goals, and keywords.

Content creation

One of the most helpful ways to significantly help your SEO content strategy is to create evergreen content. It takes less maintenance than timely material and can score well for high-volume keywords. The longer a piece of information is relevant in search, the better its chances of rising via the SERPs are. For years to come, your content has a significant potential to rank and bring organic traffic to your site. 

Here are some of the popular types of content you can try to explore.

  • Blog posts – A blog post is an information that is usually intended to entertain or educate the reader. Blog postings can be in a variety of formats. They can resemble a journal entry in which the author jots down their thoughts on a particular subject. Blog postings can be in a variety of formats. They can resemble a journal entry in which the author jots down their views on a specific subject. It’s almost like you’re narrating a narrative. Lists can also be used in blog posts. They can also be written in sections, with an introduction, middle, and end.
  • eCommerce product pages – In e-commerce, a product page defines the features, usage, manufacturer, and more about a specific product. It’s a page on an e-commerce site that describes a product completely. This helps people learn more about a product and how it will benefit them if they purchase it.
  • Podcasts – Podcasts are the rising superstars of the entertainment department on the internet. These are typically original audio or video recordings, although they can also be recordings of a television or radio show, a lecture, a performance, or another event. Each podcast episode is usually available in the same file type, such as video or audio so that listeners can experience the program in the same way, every time.
  • Press coverage – A press coverage is a press release sent to the media for publishing. This coverage is then managed and results in enhanced exposure and backlink opportunities.