How an Introducer Could Help your Business


Whether you’ve just started a new business or your company has long been established in its industry, finding new clients is essential to growth – or even just survival.

A strong marketing arm can help bring new business in, but having plenty of leads and contacts within your sector can be just as influential in achieving your goals.

Speaking to people about possible referrals can involve a lot of hard work, especially when there’s no formal relationship in place. However, it is possible to sign a contractual agreement with someone that will provide them with an incentive to point people in the direction of your company.

They are called introducers, and they could be of huge benefit to your business. Read on to find out how.

What is an introducer?

Quite simply, an introducer is someone – it could be an individual or a financial institution –that refers new clients to a business in exchange for a commission.

Advisors tend to be well suited to becoming introducers, given that they will have a deep knowledge of the industry they operate in and are relied upon for advice.

If an advisor has clients with a need they feel your company can meet, they will send them your way. If it results in new business, you simply pay the advisor a fee – usually a percentage of the sale or transaction it leads to.

How beneficial can an introducer be?

Working with an introducer could have a huge impact on your business.

It stops you from having to rely on clients walking through your doors or finding you online organically. Introducers can help you yield results quickly, which can be particularly important if your business is relatively new and has yet to develop a significant profile and reputation.

Having people in different sectors highlighting the opportunities your business can supply potential clients with is a key method for growing your network.

And it doesn’t have to be expensive either. You will only need to pay an introducer if someone they refer becomes a client. If it doesn’t lead to you getting any business, there won’t be any commission to pay.

Is an introducer right for you?

If you’re running a new business it can give your revenue a significant kick-start. An introducer will also be beneficial to established companies that may still be reeling from the effects of the coronavirus pandemic.

Global corporate insolvencies were forecast to increase by 33%on pre-pandemic levels in 2022, so it’s important to ensure your business is given the best chance to get back on track.