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It’s no secret that online shopping is huge. But let’s put things in perspective: In the second quarter of this year alone, online commerce in the United States accounted for $211 billion in sales.
Whether you’re a one-person operation or you’re looking to take your business global, you can get your piece of the pie, too!
Ready to find out how to sell online? Then make sure to keep reading as we give you a rundown of everything you’ll need to know!
Make a Great Website
As mentioned above, you don’t have to own a multi-million dollar business to operate an online storefront. All you need is a great website!
As you start thinking about what you want your website to look like, prioritize usability. The faster your website loads and the easier it is to navigate, the more online sales you can expect.
Cart abandonment is another issue to consider as you build your site, as 79% of online transactions go uncompleted. The fewer hoops customers have to jump through to complete a purchase, the better.
Add options for purchasing through a guest account so customers don’t have to go through multiple redirects to buy your products.
Perfect Your Listings
A great product listing contains the following elements:
- Multiple images showing the product from several angles
- A thorough and informative description
- Product information like weight and height
- An optimized title
- Pricing information
Let’s talk about title optimization for a moment. Next time you’re on a site like Amazon or eBay, notice how most titles include more than the product name. They also include information on the model number, compatibility, and so on.
This info benefits more than the consumer! Optimizing your titles, images, and descriptions can help your website rank higher in search listings.
Establish a Shipping Strategy
One of the easiest means of shipping is through a process called dropshipping. In this case, you wouldn’t physically store the products you’re selling. Instead, you’d work with a fulfillment center to handle shipping logistics.
Sounds familiar, right? That’s because companies like Amazon use this strategy all the time to get goods to customers faster. While that might sound expensive, it’s more affordable than you might think.
If you’re looking to keep things simple and you’re running a WordPress site, we suggest checking out AliDropship, which keeps the technical details to a minimum and only requires a plugin. To learn more, make sure to check out this AliDropship custom store review.
Of course, you could always ship the products yourself. While this allows for some extra flexibility in terms of financing, it can be hard to keep up with multiple orders at the same time.
If you’re going the DIY route, we suggest maintaining a strong organizational system so your customers aren’t waiting longer than needed.
Everything to Know About How to Sell Online
Before we go, let’s do a quick recap.
To create an online-centric business, you’ll need to start with a customer-friendly website. Once your website is ready to launch, you can add optimized titles to help give your business a boost. Finally, figure out shipping logistics so you can better serve your audience.
And there you have it, our quick guide on how to sell online! But don’t forget, we have tons of other great content designed to help you grow your business. Make sure to check out our blog for tons of other great articles.