If you’re a digital business marketer in Singapore, you appreciate how competitive this market is. With more people now online, more brands are fighting for visibility and targeting the same customer base. Inbound marketing has emerged as one of the most effective approaches in the digital marketing landscape.
Inbound marketing strategy is all about attracting customers to your brand rather than chasing after them as happens in traditional outbound marketing. Some of the popular marketing channels include content marketing, search engine optimization (SEO), and social media. For businesses used to outbound marketing, transitioning to this more subtle marketing is not easy.
Why Inbound Marketing?
It’s essential to understand how inbound marketing strategy to get the best out of your strategy. This approach positions your business to make it easier to find by potential customers. Unlike outbound marketing that disrupts prospects, inbound marketing gives them an open invitation to engage.
You have multiple pull marketing tools at your disposal, including content marketing, social media, blogs, events, search engine optimization (SEO). The idea is to make your company more visible and make customers come to you. Your plan will attract visitors, convert leads, close customers, and delight the customers.
This post examines the effect of good inbound marketing strategy on sales growth. This information will help your Singapore business create an effective marketing plan.
Start with a Clear Plan
For a successful marketing strategy, map the process from an early stage. Define your business goals and buyer personas. Research the customer journey and understand what it feels like for a prospect going through your company’s buying process.
When you understand who you want to attract, it’s easier to build an inbound marketing strategy that converts.
Leverage Great Content
Content marketing is at the heart of a successful inbound marketing campaign. If the idea is to generate leads and convert, you have to provide compelling content at every stage of the buyer’s journey.
The secret is to attract and retain customers throughout their entire lifecycle. It’s only possible by creating diverse, fresh and valuable content such as blogs, video content, infographics, and more.
Harness the Power of SEO
Search engine optimization (SEO) is the holy grail of digital marketing. For inbound marketing, you have to build your brand’s visibility in the crowded Singapore online market. Tactics such as link building, blogging, keyword optimisation, can boost your ranking on SERPs.
Research shows that 61% of marketers want to prioritise improving SEO and growing their organic presence as part of their inbound marketing strategy. Most online engagements start on search engines.
With a good SEO strategy, it’s easy for potential customers to find you and make purchases. You have to attract visitors to your website as a first step towards converting them into buyers.
Social Media to Drive Sales
Most internet users in Singapore are on social media. This is the next frontier for businesses seeking to grow sales. By sharing useful content on social media platforms, you can drive web traffic to your online store and close more sales.
If you want to leverage content marketing, choose the right delivery platform to increase sales. The choice of your content platforms determines the levels of engagement. Choosing the right platform for your inbound marketing can boost your sales.
Targeted Marketing Benefits
All inbound marketing tactics focus on reaching the right audience. This increases relevant traffic to your website and you’ll notice a boost in sales growth.
Customer reviews are the frontier of inbound marketing. This is because customers trust each other and if you strategically use this tactic, you can start enjoying increased sales at your online business. Reviews also build credibility, and customers in Singapore want to buy from brands with social proof.
Landing Page Conversion
If you have a great call to action (CTA) on your content, leads will come to your site, making landing pages critical to growing your sales.
For increased landing page conversion, make sure the content is relevant and focus on one element. The design of the page should also be friendly. This keeps visitors engaged and encourages them to take the next step in the purchase journey.
Track, Analyse and Optimize your Inbound Marketing Program
As you continue running your inbound marketing strategy, it’s critical to track and analyse data from the campaign. Some of the key metrics you should keenly monitor include:
- Website traffic
- Bounce rates
- Conversion rates
- Leads volumes
- Close rate
- Sales opportunities
- Social reach
- Social shares
- Landing page conversion rates
- Average time on site
- Email open rates
- Email click-through (CTR)
- CTA conversion rates
- Competitive metrics
The data you collect from your tracking gives a candid picture of the success of the campaign. This is a crucial step in optimising your inbound marketing strategy to increase sales.
A good inbound marketing strategy is more about earning attention from customers instead of buying it. Your strategy will involve generating interest in your products, services and brand using a multi-disciplinary approach. With these tactics, you can gradually build sales for your Singapore business and gain a competitive edge.