In the complex world of digital marketing, everything is linked to each other. Even the entities that are believed to exist independently have some correlation and affect the entire system with their dynamics. For instance, your mobile marketing strategies affect your brand identity, the emails you share affect your audience engagement, your presence and activities on social media affect your search rankings, and the list goes on. This makes it essential for you to focus on every micro and macro system within digital marketing to achieve your long-term goals.
Social media marketing and SEO have always been believed to have existed unaided by each other. However, Google says there is a connection between these two. Upon this discovery, many SEO companies have now turned to use the power of social media to give their clients more visibility and a higher ranking across search engines.
In this article, we will tell you how these two entities are intertwined and how can you derive maximum benefit by leveraging one.
How social media affects your search rankings?
Although not a ranking factor, social media helps in boosting the rank of your website. According to Google, social media affects several ranking factors that further amplify your ranking. As social media is meant for mass sharing, every share adds up to the visibility of your name.
With every share on social media, more people link to your content, and those links better your position in search rankings.
How to boost rankings with social media?
- Create high-quality content
“Content is king.” Every social media marketing agency swears by this rule.
If you wish to impress your target audience on social media, focus on creating fresh, original, and meaningful content. Instead of placing a hundred keywords in your social content, create content that organically attracts attention and proves to be of great value to your target audience.
- Optimize your social media profiles
Optimize all your social media platforms to attract the attention of your audience. A well-optimized profile topped with relevant content positively affects the business.
Make sure your social media profiles are well synchronized with your website to rank better in the search engine result pages. With this, you will get more clicks which will translate into high organic traffic.
- Facilitate sharing
What good is your social media content if it doesn’t reach people? To ensure that your content reaches a wide audience base, make social sharing easy. The easier you make it for your audience to share your content, the more visible your brand will be. But, don’t just focus on adding social media buttons to your website, instead curate content that is entertaining, relevant, and enticing enough to create a stir amongst your audience. The basic idea is to create content that compels them to share it.
- Use relevant images
Of course, content is king, but do not underestimate the power of images. Images play a big role in search engine optimization. Correctly used images help to draw organic traffic to your website.
Moreover, make it a point to optimize images for SEO, as well as social media. Using the keyword in the file name along with using apt surrounding text and alt text is the right way of optimizing the images for search. As for social media, post the image across all the social media platforms you use. Make sure you have the image in the right format.
- Foster a relationship with your audience
Social media is the best platform to interact with your target audience. You can use it to foster and nurture your relationship with your target audience.
Engage in meaningful conversations with your clients: answer their questions, reply to their queries and comments, ask them questions, and post relevant content. Always be there for them. This will create a positive image of your brand and subsequently help in boosting your SEO ranking.
Social media marketing is one of the best ways to reach the heart of your target audience. Use this highly effective tool to strengthen every aspect of your marketing plan and align your social media marketing strategy with your SEO strategy to make your business grow. These tips will help you to boost your SEO ranking with the help of social media. Happy Ranking!