Why Bakeries And Cake Shops With Online Presence Are Thriving

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Why Bakeries And Cake Shops With Online Presence Are Thriving

Technology transformed the way we behave including how we shop. One can buy almost anything ranging from clothes, groceries, gardening tools, food, and more. With a quick type on your search bar such as ‘durian mooncake’, within seconds you are presented with a plethora of choices. If your business hasn’t still adapted to these changes and trends in the digital world yet, you are probably left behind your competitors.

Why Bakeries And Cake Shops With Online Presence Are Thriving
Contacless delivery service during quarantine. Man delivers food and shopping bags during isolation. Knocking at door and leaves goods until client picks it up. Safety, receiving, keeping distance.

On top of this, the onset of COVID-19 has drastically changed online shopping. People shop more frequently online. As establishments, especially small businesses, temporarily shut down their shops or adjust their processes due to supply chain disruptions or local laws restrictions, business owners had to think quickly before they lose the game. And so most of them turn to build and strengthen their presence online. Here are a few reasons why expanding online is beneficial.

Convenience

People do not need to go out just to buy something. Furthermore, they can take more time in deciding what to buy without tiring themselves out since all they have to do is go from one tab to another, finding the perfect store. For introverts, online shopping has become a haven for them. Long queues and big crowds are not a problem anymore.

If you have a website or a social media page,  customers can easily place their orders online from the comfort of their homes. They can also order ahead of time. Say, placing an order during the middle of the night, and have it delivered the next day once the shop opens. Just make sure you clearly state your opening hours, as well as indicate steps on how to make an order. On your Instagram account, you can put such details in your Highlights. On Facebook, you can pin the post. On your website, you can create a FAQs page. 

Connectivity

This is where social media comes into play. You can get creative and post stories or reels, kind of like a behind-the-scenes video of how you make those cakes or post a photo of those delectable treats around twice or thrice a week to keep your customers engaged. The more interesting the post, the more they are likely to comment and share. You can also spend a few dollars to promote your posts so that it reaches a wider audience. Or better yet, work with a local influencer with a strong follower count.

Holding giveaways also works. In exchange for winning a cake, you ask participants to follow your account and to like, comment, and share your post. This will surely increase your page’s statistics.

Posting your customer’s feedback and reposting their stories when they tag your account also makes them feel like they are seen and heard. There are surely a lot of things you can do on social media

Accessibility 

Even if your business is not open 24/7, customers can visit your site anytime they want on any day of the week. They can even take a look at your menu. If they have a query and they can’t call since it’s past opening hours, they can just leave a message. 

One of the things that you should take note though is to ensure that you place the correct contact numbers on your page and somebody does answer the phone. As for the emails and direct messages, always check them regularly and reply as soon as possible. Be available and accessible as much as you can be so that you can gather and retain more customers.

Technology has been one of the greatest tools invented by science. Use it today to propel your business’s potential.