Android vs iOS: Which App Platform is Better for Your Business?

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Android vs iOS

In today’s digital age, having a mobile app for your business is essential. It allows you to reach a wider audience, engage with customers, and increase sales. However, when it comes to developing a mobile app, one of the biggest decisions you’ll have to make is choosing between Android vs iOS as your app platform.

Both platforms have their own unique features and benefits, making it difficult to determine which one is better for your business. In this article, we’ll compare Android vs iOS in terms of app design, mobile app platforms, and app ranking to help you make an informed decision.

App Design: User Interface and User Experience

Android

Android app design

Android apps are known for their customizable user interface (UI) and user experience (UX). The platform offers a wide range of design options, allowing developers to create unique and visually appealing apps. Android also provides more flexibility in terms of design, as it allows for more customization and integration with other apps.

However, this flexibility can also be a disadvantage as it can lead to inconsistencies in design across different devices and versions of the Android operating system. This can make it challenging to ensure a consistent user experience for all users.

iOS

iOS app design
by Lauren Mancke (https://unsplash.com/@laurenmancke)

On the other hand, iOS apps have a more standardized design, making it easier to maintain a consistent user experience across all devices. The platform also has strict design guidelines, ensuring that all apps have a clean and intuitive interface.

However, this strict design can also limit creativity and customization options for developers. Additionally, iOS apps can be more expensive to design and develop due to the need for specialized tools and skills.

Mobile App Platforms: Market Share and Audience

Android

Android has a larger market share compared to iOS, with over 72% of the global market share as of 2021. This means that developing an Android app can potentially reach a larger audience and increase your app’s visibility.

Additionally, Android has a more diverse user base, with users from different demographics and income levels. This can be beneficial for businesses targeting a wider audience.

iOS

iOS app market share
by Andrew Slifkin (https://unsplash.com/@andrewslifkin)

While iOS has a smaller market share compared to Android, it still holds a significant portion of the market with over 27% as of 2021. This means that developing an iOS app can still reach a considerable number of users.

iOS users also tend to have higher incomes and are more likely to spend money on apps and in-app purchases. This can be advantageous for businesses that rely on app purchases or subscriptions for revenue.

App Ranking: Visibility and Discoverability

Android

Android app ranking
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Android apps are ranked based on a combination of factors, including the number of downloads, ratings, and reviews. This means that the more downloads and positive reviews your app has, the higher it will rank in the Google Play Store.

However, with over 3 million apps available on the Google Play Store, it can be challenging to stand out and rank high in search results. This is where marketing and promotion strategies come into play.

iOS

iOS app ranking
by Claudio Schwarz (https://unsplash.com/@purzlbaum)

iOS apps are ranked based on a combination of factors, including the number of downloads, ratings, and reviews, as well as the app’s relevance and user engagement. This means that not only do you need to have a high number of downloads and positive reviews, but your app also needs to be relevant and engaging to rank high in the App Store.

Additionally, the App Store has a more curated approach to app ranking, with Apple manually reviewing and approving all apps before they are available for download. This can make it more challenging to get your app approved and listed on the App Store.

Conclusion

When it comes to choosing between Android vs iOS as your app platform, there is no clear winner. Both platforms have their own unique features and benefits, and the decision ultimately depends on your business goals and target audience.

If you’re looking for more design flexibility and a larger market share, Android may be the better option for your business. On the other hand, if you’re targeting a more affluent audience and want a more curated app ranking process, iOS may be the better choice.

Ultimately, the success of your app will depend on the quality of your app design, regardless of the platform you choose. So, make sure to invest in a well-designed and user-friendly app to ensure its success on either platform.