As a company that deals with home improvement, several homeowners may need your expertise. For instance, people will regularly want to make certain modifications, repairs, changes, and updates to their homes. However, they can not get started on those projects without the assistance of a professional.
Therefore, as a home improvement company, your task is to ensure that you get to those people earlier than your competitors. The most assuring method to achieve that is with critically researched and executed digital marketing strategies.
Apart from home improvement digital marketing strategies being the fastest means to reach potential customers, it is also cost-effective and measurable. It could also help to boost your brand awareness and the attainment of your business goals.
There are a lot of effective digital marketing strategies which you could employ for your home improvement company. Let’s dive right into it.
6 Marketing Strategies for Home Improvement Companies
A Properly-Designed Home Improvement Website
A properly-designed website for your home improvement company has the ability to always convert visitors into clients for your business. A lot of business owners think it is enough to only have a site that highlights their services and contact information. However, that is not the case.
Your site should supply every piece of information a visitor will need to make an informed decision for purchase. Your site is expected to have straightforward navigation as well so that users will always quickly find the pages that are most relevant to them.
In addition, your site should make it easy for visitors to reach you concerning their projects, which is the following procedure to becoming a customer. Once you tick this, then you will start generating well-informed leads without the need to pay for any advertisement.
Good Search Engine Optimization (SEO)
Search engine optimization, also called SEO, is the art that deals with improving a site in order to enhance its visibility whenever potential clients search online for products or services related to your home improvement company.
It is the foundation for home improvement marketing strategy as sites that have higher visibility in search engine results (SERPs) obtain the most attention and get more leads.
Understanding what your customers want from home improvement services will help your organization implement that knowledge across your website(s), social media platforms, and advertising campaigns. This will consequently increase the quantity and quality of leads.
Local SEO for Home Improvement Marketing
Local SEO gives home improvement companies an outstanding presence in their local niche market. With a focus on importance, proximity, and prominence, it will help them advance within a town, suburb, or city. Moreover, Google found out that leads searching for some businesses needed results from their present area.
Therefore, local SEO enhances visibility on Google Maps and search engine results for users in search of nearby services.
If it is adequately done, local SEO gives room for people to quickly find out information about what your business entails. However, you will still be required to implement standard SEO strategies as a result of Google reviews website content, links, social media pages, and citations when businesses are being ranked locally.
Coupled with providing basic information about your services, you can also make use of your site to publish useful information. This can range from DIY guides on projects that do not need the assistance of a professional, responses to popular questions on home improvement, as well as ideas for projects.
This content marketing strategy helps your site in attracting visitors as they are making research on home improvement options, especially when you introduce informative blogs to drive traffic, create leads, and increase the knowledge level of your business’s client base.
Providing your potential customers with helpful information proves that you are a trustworthy resource in your industry.
Pay-Per-Click Campaign Method
As earlier stated, ranking well for some keywords is crucial for your business, but creating rankings is time-consuming. This means you will sometimes not rank as high as you desire for highly-competitive keywords.
Here is where PPC advertising becomes helpful. Pay-Per-Click platforms such as Google Ads enable you to run ads in search engine results for particular keywords that have a link to a relevant page on your site.
For instance, if you are yet to rank for the keyword “refurbishing agency”, you could run an advertisement in the results of that search with a link attached to your page on your refurbishing services. These advertisements run in real-time as soon as you commence your campaign. Hence, they are a fantastic way to create traffic on your site.
The difference between SEO and PPC is that the traffic generated from SEO is free and organic, while PPC costs. Nevertheless, it remains a cost-effective home improvement marketing strategy since you only pay when a user visits your website. You also have the privilege to choose how much you want to spend, as well as the demographics of your target audience.
Not every visitor that visits your site will be ready to contract with you after understanding your business. In numerous cases, they will spend weeks or even months to research their options.
Email marketing is an excellent way to keep in touch with them during this time to ensure they do not forget about your company. Keeping in touch through email marketing will build brand loyalty and help to keep clients interested.
You could include an email signup form on your site and implore visitors to sign up for your company’s free newsletter. Afterward, you can frequently send them company news, helpful tips, with other home improvement-related information.
This will enable you to reach potential clients in their inboxes and convey the message that you are a professional in your field.
Invest in Customer Support
Boosting the bottom line is all about selling. In order to market a home improvement company and sell its services, customers are needed, and the best clients are those with whom you have a long-term relationship. There is no doubt that those businesses that have failed to grasp the importance of customer service will lose revenue in the long run.
Good customer service entails giving excellent support via email, social media, chat, text, and other messaging applications. A standard digital marketing agency could help you integrate these features into your website and social media accounts.
Why Do Home Marketing Strategies Matter?
Several home improvement companies strongly depend on referrals and word of mouth. Although it is a good way to get new customers since a lot of them have seen the standard quality of the referred, it still is not enough to invite the number of leads needed to grow your business. That is where marketing strategies come in.
If your potential clients are not aware that your business exists, they cannot reach out to you for their projects. Thankfully, your options go beyond the local or traditional advertising methods. Online marketing strategies are now available to increase the visibility of your business when people are actively researching their options.
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