Scrub Daddy Net Worth 2023: Sales, Earnings, Evolution

Scrub Daddy

Scrub Daddy Net Worth is $310 million. Furthermore, it is a cleaning product company that has fast become a household name in America. Also, it is famous for its smiley face sponge and became popular after appearing on the TV show Shark Tank. Scrub Daddy is the highest-earning product ever pitched on Shark Tank. It was founded by Aaron Krause in 2012, inspired by the problem of damaging vehicle exteriors during cleaning. The company used grassroots marketing strategies to grow its success.

Scrub Daddy Net Worth

Scrub Daddy’s net worth reached $310 million in 2023. Also, the company started in 2012 and experienced significant growth after appearing on Shark Tank. Moreover, it achieved sales of over $100 million in 2017, selling 42,000 sponges in under seven minutes. By 2019, its revenue had reached $209 million. Today, Scrub Daddy is a top brand in the sponge product category.

Scrub Daddy Net Worth Growth

Scrub Daddy Net Worth 2023 $310 Million
Scrub Daddy Net Worth 2022 $275 Million
Scrub Daddy Net Worth 2021 $230 Million
Scrub Daddy Net Worth 2020 $280 Million
Scrub Daddy Net Worth 2019 $240 Million
Scrub Daddy Net Worth 2018 $185 Million

Scrub Daddy Net Worth


Scrub Daddy was founded in 2012, inspired by the problem of damaging a vehicle’s exterior during cleaning. Also, it gained fame after appearing on the TV show Shark Tank. In 2008, the company was acquired by 3M, which helped boost its popularity. Furthermore, the company’s headquarters is located at 1700 Suckle Highway, Pennsauken Township, NJ, USA. What’s more, it’s been earning a steady revenue since then. 


Scrub Daddy appeared on Shark Tank in 2012 and caught the attention of investors. Lori Greiner made a $200,000 investment for a 20% stake in the company. Also, the product gained popularity, attracting thousands of customers after the show aired. Moreover, it even sold 42,000 sponges in just seven minutes on QVC. 

By 2017, the company’s revenue surpassed $100 million, and it has now reached a total revenue of $209 million. In addition to the famous smiley face sponge, Scrub Daddy also produces other cleaning products like scouring pads, dual-sided sponges, sink organizers, soap dispensers, and household erasers. Furthermore, the success of Scrub Daddy has helped the Shark Tank investor build a strong portfolio.

Scrub Daddy Earnings

Scrub Daddy Founder

Aaron Krause started a well-known company that creates cleaning products. Furthermore, one of his creative inventions is a sponge shaped like a smiley face, which has attracted many customers. Also, he showcased this creativity on the show Shark Tank and impressed one of the investors, Lori Greiner. Moreover, Lori liked the simple design and innovation. 

In 2012, Lori Greiner made an investment in the company, owning about 20% of it. Since then, the company has experienced significant growth, providing good returns for Lori Greiner. What’s more, sales have only risen in the subsequent years. Also, the sales will increase in the future. 


After appearing on Shark Tank, the product became extremely popular and gained a large number of customers. Lori Greiner, one of the investors, made a deal to own 20% of the company. Also, the product’s popularity is evident from selling 42,000 sponges in under seven minutes on QVC. In 2019, the company earned $209 million in revenue.

Moreover, the company has built a strong team of over 273 employees. Also, their products are sold in a whopping 257,000 retail locations, offering a wide range of 160 different products. Additionally, it has achieved great success on Shark Tank, ranking among the top 5 grossing companies with an impressive $670 million in retail sales since its launch. Furthermore, it has gained a massive fan following among people as well. 


1. What is Scrub Daddy’s net worth?

Scrub Daddy’s net worth is $310 million.

2. Who founded Scrub Daddy?

Scrub Daddy was founded by Aaron Krause.

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