How to Maximize the Profitability of Your HVAC Pay-Per-Click (PPC) Marketing Efforts

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HVAC Pay-Per-Click

If you run an HVAC company and want to stay profitable in a competitive environment, you need a solid pay-per-click marketing strategy. Don’t you? If you’re not at the top of search results, you’re likely to be losing customers to your competitors.

There’s no way to keep getting a consistent flow of customers without pay-per-click for HVAC contractors. You probably have tried PPC before. However, if you’re not getting the results you’re looking for, it’s high time to evaluate your current HVAC marketing approach.

In this post, we’re going to highlight 10 highly effective ways you can boost the outcomes of your HVAC PPC marketing efforts. Before we get down to this, let’s take a quick look at why you should use PPC in the first place.

Why PPC is Crucial for HVAC Companies

You know that Heating and Cooling is a highly competitive industry. Everyone is competing for their share of attention online. HVAC contractors who wrap their heads around PPC and other digital advertising methods quickly succeed in getting the majority of clients.

While SEO is a great marketing strategy to ensure sustainable business growth, you need to generate leads and sales quickly. If you’ve just started implementing SEO or your SEO strategy isn’t sound, you must have a PPC HVAC strategy in place to start getting leads right away.

How to Boost HVAC Pay-Per-Click Marketing Results

HVAC Pay-Per-Click Marketing

A well-thought-out HVAC marketing strategy focuses on delivering the right message to the right people at the right time. PPC for HVAC is no exception. While you can throw together a pay-per-click campaign quickly, developing a sound one that produces strong results takes time and serious effort.

Here is what you can do to maximize the profitability of your HVAC pay-per-click (PPC)campaigns:

1.)  The Best HVAC PPC Means: Get Rid ofLow-Performing Keywords

Watch out for keywords with low clicks, impressions, or conversions. Evaluate each of your targeted keywords and their intent. For example, identity keywords that generate tons of impressions but no clicks or so many clicks but no conversion.

This will help you determine which keywords need to be removed or added as negative keywords. Before you remove keywords or add them to negative keywords, be sure to understand their search intent. It might be a good idea to optimize your campaign to target those low-performing keywords.

Nevertheless, always focus on the most relevant and profitable keywords. Also, if your ad is showing up for keywords that aren’t relevant to your business, add them as negative keywords. In short, don’t let irrelevant, low-performing keywords hurt your PPC HVAC campaigns.

2.)  Switch From Automated toManual HVAC PPC Bidding

Do you manage your PPC for HVAC campaigns proactively? Let’s face it: as a heating, ventilation and air conditioning business owner, you might not be able to spare time to monitor and optimize PPC. But let’s assume you manage your PPC campaigns without professional assistance.

While you like to use automated bidding options, consider using manual bidding to have more control over your campaigns. For this, you have to check your campaigns weekly, if not daily. If you fail to conduct regular check-ins, it can lead to over-bidding or under-bidding.

If your campaigns have at least one month of data, you can use that information to set your bids manually. Don’t hesitate to use free calculators online to find out values such as impressions, clicks, and acquisition, Switch to manual bidding after you’re done with your calculations and research.

Don’t want to learn or HVAC PPC marketing yourself (or in-house)?…

Outsource your HVAC PPC to pros who learned all this years’ ago and have perfected their craft. A highly reputable HVAC digital marketing companies like Skyrocketresultsseo.com will help you earn 2-3 times more than what HVAC PPC might cost.

3.)  Don’t Overlook theImportance ofCreating Custom Landing Pages

Poorly structured landing pages are weakening your campaigns. So, as a key part of your pay-per-click strategy, build fast, informative, relevant, and responsive landing pages. You may consider using a good landing page builder HubSpot or ClickFunnels. This will give your campaigns a significant boost.

In case you don’t know what a landing page really is, it is a web page where users land after clicking on your ads. Find out campaigns with poor landing pages. Creating a dedicated landing page for each campaign helps you get more impressions, clicks, and eventually, more sales.

Imagine you’re running a PPC campaign for commercial HVAC services and your ad is landing users to your homepage. A prospect landing on your company’s homepage might not find the information they need to order HVAC service. This is where a dedicated page that talks only about HVAC will play a crucial role.

4.)  Take Advantage ofPrecise Targeting

In a competitive market, HVAC contractors should focus on selling their services to niche audience groups. The clearer you are about your audience, the more likely you can personalize your ads. The overall marketing trends tell us that it’s critical to personalize your message and speak directly to people who are most likely to do business with you.

When it comes to heating and cooling pay-per-click marketing, you have the freedom to use precise targeting. For example, you can target based on household income, preferences, and age. Your website visitor data will tell you what kind of people browse through your site and request a service.

Creating ads for a specific group of audience dramatically increases your chances of making a sale. So, before you even start running PPC ads for your HVAC business, define your audience and break them into smaller buyer personas. And then create ads for the individual buyer persona.

5.)  Don’t Forget toTest Your HVAC PPC Campaigns

The good thing about digital advertising is that it enables you to test and create strategies based on real-time data. If you want to decrease PPC costs and increase ROI, test vigorously. Testing is one of the best ways to enhance your results with time.

If you don’t have time or knowledge to implement these tips and strategies, consider partnering up with a competent PPC management service that delivers tailored services to the HVAC business. They’ll have all the tools and insights you need to skyrocket your PPC ROI.

Final Thoughts

Regardless of how many competitors you have or how good they are at PPC ads, you need to focus on developing and running custom HVAC PPC campaigns. We recommend you get help from a professional HVAC PPC company to make your life easier. We hope this post will address some of your longstanding PPC challenges.

Author Bio:

Mark Buckingham is an HVAC SEO and Internet Marketing Expert with over 21 years of experience helping Heating and Cooling businesses get to the top of Google. As the founder of Skyrocket Results SEO, he’s on a mission to help HVAC contractors, Plumbers and Electricians avert internet marketing mistakes, avoid wasted marketing dollars and grow their business. His free HVAC company marketing blog is: www.SkyrocketResultsSEO.com/blog

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