In the world of digital media, content is king. At the heart of presenting any brand, service, project, product, or initiative is the content created around it. Said content should be interesting at various levels. That is, content should be informative, educational, inspirational, entertaining (or all four), as well as supported by strategically curated SEO-rich text. SEO Coy is great at ensuring both elements are present in all created or digitally published content. Below, we take a look at the link between SEO and reliable marketing results.
A Closer Look At How SEO Works
When used well, SEO is a powerful tool that helps ensure quality content is lucrative within the digital space. SEO helps to ensure that the products, services, brands, initiatives, or projects being promoted are marketed to the right audience with the aim of conversion. Unfortunately, however, not everyone uses SEO very well. SEO that works includes the following components:
1. An SEO-rich website
For SEO to be at its best, the product, brand, service, project, or initiative being promoted must have its own website. A website will serve as the hub where all information will be housed and interested parties will be converted from mere visitors to customers. Importantly, keyword research is done to ensure that the best words and phrases are used to frame the website’s content.
- a) Keywords and Phrases
SEO refers to using specially curated keywords and phrases to frame content posted online in a way that is aligned with the search engine queries of those in a given target audience. When done right, SEO is powerful. So much so, that businessmen and businesswomen of all walks should invest in the same.
Unsurprisingly, there are features and variables that must be considered in SEO keywords or phrases to ensure it is done well. These features and variables include the following:
– Identified market segments
Of course, SEO marketing, like all marketing is a consumer specific kind of activity. That is, marketing requires communicating with a clearly identified customer who has clearly identified needs and pain points. Therefore, keywords and phrases used in content directed at said potential customers must be used to highlight how the promoted entity can serve their needs.
Due to the importance of identified market segments in the world of effective SEO, SEO marketing agencies often do the research needed to define market segments. This definition will work in tandem with the aforementioned keywords and phrases research.
– Tagging Images and Using Meta-descriptions
In addition to using search engine optimized phrases and keywords, it is also critical to properly tag images, videos, pages, blog posts, and the like. The same should be tagged with a combination of SEO phrases and attractive (relevant) descriptors. This will help the multimedia content accompanying the basic text be easily and appropriately searchable.
2. Social Media Platforms
While a website that is properly optimized for relevant search queries is effective and will prove lucrative over time, it is also true that is does not stand alone. After all, so many consumers are finding content across social media platforms that is relevant to a product or service they may have. As such, it is important for products, services, brands, projects, and initiatives to also have a social media presence. In fact, content posted to social media platforms serve as a great highlight reel for any of the aforementioned entities in question and give them an extra boost.
3. Choosing Your SEO Marketing Partners Wisely
Having an understanding of what SEO marketing is s a great start. Still, it is not enough. This is because all SEO marketing agents or agencies are not created equal. Simply put, some are better than others. As such, it is important for prospective SEO clients to do their due diligence. Doing the necessary homework will help ensure that the best SEO professionals are indeed working for them on their behalf. Below, we take a closer a look at just what prospective clients like yourself should look for in an SEO professional, team, or agency.
a) Customer-focus
Any professional, team or agency that is working with you or on your behalf, must first understand you and what you are about. As such, a strong customer-focus is a must-have feature of any such partnership. This feature is clearly present in those organizations and professionals that place an emphasis in learning about your needs, goals, personality, pain points and more. Such an emphasis indicates that you and the work you do will be accurately and effectively represented in the marketplace.
b) Understanding the market
Speaking of marketplace, it is also important that any professional, agency, or team you partner with understands your audience and how to best reach them within the marketplace. In other words, they must be able to speak the language of your ideal customer just as much as they speak and understand your language. This will help ensure that you are not only well represented, but that client and customer conversion remains high, and you are able to leverage your work and turn a profit.
c) A proven track record
Finally, a key feature that any SEO partner you choose must have, is the ability to demonstrate that the work they do on your behalf is likely to be effective. This can be done through providing testimonials and results from previous clients or customers they have done SEO work for. Even better is providing case studies with KPI’s and other measurable targets that have been achieved. Yes, this is important even with the understanding that each client is different and may have different needs. However, having a system in place that allows for customization combined with the tried and true is likely to yield results even for the most diverse clients.
Getting Started
While the above list of features is by no means exhaustive, any agency, professional, or team that possesses the aforementioned features is likely to be worth the investment. As such, feel free to use them as a meter to measure the quality of the potential partnership. From there, once you have settled on the SEO marketing partner of your choice, the next step is to send an email or make a call to start the conversation.
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