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The digital marketing space is teeming with new trends, techniques, and best practices. If you’re just getting started with digital marketing, it’s easy to get lost in a rabbit hole of marketing content that’ll get you stuck in a complicated web of A/B split tests, marketing funnels, schema markup, and so on.
What if we told you, none of these deserves your attention? At least, not now. To see the real results from doing digital marketing, you need to get past the trendy and cool, and focus on the tried and tested strategies. Here are some of them that really work.
1. Get the SEO basics down
SEO or Search Engine Optimisation includes a bunch of practices aimed at achieving one goal: Grabbing the top spot on Google search results. 75% of people never go past the first page on a Google search. So, if you’re looking to grow your online presence as well as sales, this is where you start.
Launching your SEO efforts requires you to have an optimised website with a blog. Next, search for relevant keywords using SEO tools. Incorporating keywords that your target audience is searching for consistently and naturally throughout your content will help your website stand a chance in ranking higher on SERPs.
Now, it’s time to optimise the ‘technical’ bits like meta tags and URLs. After these steps, your website is ready to step into the Google ranking game.
2. Start blogging with SEO in mind
This is technically part 2 of your content efforts, but it’s an ongoing one. This involves writing blogs about things that your prospective customers are actually Googling. Use keywords that are big on search intent. This will not only attract traffic to your site but also better quality leads that have a higher chance of conversion.
Make sure to test out different content formats in your blogs — listicles, how-to’s, news articles, or reviews. You can — and should — also mix it up with video content since blog posts with video attract 3x more inbound links than those without one.
3. Tinker with paid search and PPC
Search engine marketing (SEM)—which can be called the paid version of SEO—can help you drive traffic to your specific landing pages almost instantly through display ads in Google search results.
Pay per click advertising (or PPC) is a very similar approach, but it goes beyond Google and other search engines. Through PPC, you can push ads on social media feeds of your target audience, and you have to pay for every click that leads to your website.
Done well, paid search and PPC can do wonders for your website’s visibility on search engines. These also great strategies to focus on if you’re already doing SEO. Research shows that businesses that combine SEO and SEM efforts see a 25% boost in clicks and a 27% rise in profits.
Everyone’s on social media. Your business should be too as that’s where your potential buyers are spending most of their time online. There are bunch of social media platforms — and more are coming up. Facebook, Twitter, Instagram, Pinterest, LinkedIn, Snapchat, TikTok, Reddit…the list is long. But, a good way to start is by picking the top three platforms that your target audience uses. For instance, if you’re selling to teens or young adults, Snapchat and TikTok are places you should be. 34% of them use Snapchat and 29% use TikTok but they don’t care much for Facebook.
Summing it up…
Too many cooks spoil the broth. And, it’s true for your digital marketing efforts as well. Trying to do too many things can be chaotic. When you pare down your marketing efforts to the basic essentials, you’ll have less things to worry about. So you can drill down into each of those strategies and apply them to your business. But let’s face it — as business owners, you’re always strapped for time. Hiring a digital marketing experts like Local Digital can help you get the most out of these efforts while freeing you up to focus on your core business.