WHAT IS SEARCH ENGINE OPTIMIZATION?
Search engine optimization is a very easy concept to understand. Essentially it is the process of optimizing your online content so that a search engine likes to show it as a result on top for searches of a certain keyword. For example, if you have an article about making the best fudgy brownies, you want that to be the top result for everyone who searches for it. Therefore, it is advantageous to you and your product or brand to make use of search engine optimization to promote. The goal is to be on the first page of results when one has searched for whatever you are trying to promote. Usually, people do not end up checking more than just the first page.
CAN YOU BOOST YOUR SEO WITH BANNER ADS?
The world of internet marketing can be quite complex at times as many different ways of marketing exist. There are so many different marketing ways that sometimes they overlap, and setting one apart from the other can be challenging. Search engine optimization companies were once considered a completely different entity from website designers and developers. However, now, search engine optimization has become a constant part of the website designing process. Most people believe that there is some connection between search engine optimization and banner ad. While this is not untrue, the two’s direct connection is also unknown and could have a bigger impact in the future.
When you have an ad on the internet for your website, you would want it to count as an incoming link, i.e., a back link. However, that is not the case as ads placed on a hosting website exist because of an advertiser. So when a viewer tries to access the link, they are first directed to the advertiser’s website and then only to yours. Therefore, banner ads do not directly impact the website’s search engine optimization. However, there are some times when it can have some effect on search engine optimization. Such as when the ad goes to the landing page that just so happens to be one of your own website’s pages.
An important part of all this to consider is that you will have to choose one of the many online advertising networks to showcase your banner ad. These networks are so massive that when you use their website, it puts your ad on multiple websites simultaneously. It is not the only way of the advertising, though. It can also be advertised through personal connections such as setting up a call center, email marketing, and other various methods to get in touch with various businesses’ marketing managers.
It is important to have the ad designed exactly as you want it. Considering you are paying for the ad to be showcased to hundreds upon thousands of people, it is natural to want it exactly per your wishes. The ads will also have to be unique to your branding to promote awareness to your brand and establish a good presence and build engagement. It is fine to be picky about who you pick to showcase your ads. You need to make sure you are not advertising where your competitors advertise and that your advertisement will be in the appropriate place. It also needs to have some sort of relevance for your ad. It makes no sense to show a funeral service ad on a website for children’s apparel, accessories and gifts.
Essentially, it is important to work on your website’s search engine optimization and banner advertisement differently. You will need to check out good graphic designing companies that will be creative, envision the ad you want that can perfectly encapsulate you and reflect your brand well. Professional search optimization companies that have been established for a while is the way to go. Consider many options and then make sure to review each one carefully before sticking to one. Banner ads have a different way of payment. It can either be for every click, every conversion, every month, monthly performance basis, etc. Still, on the other hand, search engine optimization is where you will have to pay the company according to their terms and conditions.
In most cases, you will be shown different packages where there will be different designs to choose from for the search engine optimization requirements. However, there is nothing like tailor-made solutions where you will customize it and give in your input. If this is a viable option they offer, it is recommended you choose it. To boost the search engine optimization ranking, they will work on your website loading speed, website content, page URL descriptions, keyword usage, backlinks etc. To make banner ads effective, you will have to look for a huge ad network and decide your payment plan after careful thinking.
Read Also : A Beginner’s Guide To Content Marketing In 2021