What is Digital Marketing and Why is it Important for Your Business?

Digital Marketing

The 21st century is a digital world. You only have to walk a couple of steps out of your home before you spot a large Illuminated billboard or you pass somebody who is scrolling on their mobile phone.

The advancements in technology and the proliferation of social networking have completely changed the way humans interact. It has opened up the playing field for many entrepreneurs when it comes to marketing their businesses. More and more brands are using their online platforms to increase brand awareness, build a loyal audience, and generate more sales. This is known as digital marketing, sometimes referred to as online marketing.

What is Digital Marketing?

In a nutshell, digital marketing involves any form of marketing or promotion that uses an electronic device or the internet. Things like online content, such as videos, display ads, emails, or social media posts, are used to form effective marketing campaigns that are unlike traditional marketing such as flyers, magazine ads, direct mail, or billboards.

Why is Digital Marketing Important for Your Business?

Having a great marketing strategy is vital for any business in order to increase brand awareness, expand reach, and increase revenue. Without proper marketing, it can be difficult to reach your target demographic at all. If you’re struggling to figure out where to start when it comes to formulating a strategic digital marketing plan, expert companies like Digital Marketing Service Pro will be beneficial for you. They can guide you through every step of the way to ensure your marketing serves its purpose and contributes to immense growth in your business.

There are several benefits that digital marketing provides for your business, and each one of these highlights the importance of using digital marketing within your business in the 21st century.


Unlike traditional marketing that requires a budget, digital marketing can be completely free. With traditional marketing methods, you are either paying for ads on billboards or on the radio, or you’re spending a tonne of money printing out hundreds of leaflets to hand out to people on the streets. This makes it very difficult for small to mid-sized businesses with minimal marketing budgets to make an impact in their industries. It makes it much harder for them to stand out above their bigger competitors.

However, most digital marketing tools are budget-friendly and cost nothing at all. Using SEO and posting valuable content on social media both offer the opportunity to grow your audience without spending a penny. If you have a limited money to spend on marketing, pay-per-click (PPC) advertising allows you to manage how much you want to spend so that you don’t go over your budget.

The important thing to note here is that these free methods of marketing can be just as effective as paid methods, but they are much more cost-effective. This has a knock-on effect on your overall profits by reducing your expenses and raising your revenue at the same time.

Increased Brand Awareness

Gone are the days where businesses were confined to their local area. With digital marketing, you can reach people from all over the world. Your online content has the potential to be seen by thousands of people, whether that is through your online blogs or your social media channels. This massively increases your brand awareness and can contribute to huge growth for your business.


Unlike traditional forms of marketing, digital marketing campaigns can be easily monitored. Online website hosts or social media platforms make it extremely easy for you to check your analytics to track the performance of each post. You can see how many clicks your recent blog has had or the bounce rate on your landing page. You can check out the number of comments, shares, or saves your recent Instagram post has or the conversion rate of your recent PPC ad. If you’ve recently sent out a campaign to your emailing list, you can view the campaign’s open rate. The methods are tracking are simple, yet detailed, meaning you can clearly identify what is being well-received by your target market.

Targeted Marketing

The use of digital marketing enables you to target a specific range of people. You can create targeted campaigns and produce ads that will be placed in front of customers based on their previous actions or interests. Your email marketing will be sent out to those who have signed up to your list, so customers are only getting what they have asked for. Social media channels run on a number of intricate and sophisticated algorithms that will show your content to those who its most relevant to. This increases the likelihood of your marketing efforts resulting in more leads and sales.