Any good sign company can tell you that using the right kind of signs for your business is an important part of making a good impression and drawing in customers. Unfortunately, there are some kinds of signs that you should refrain from using for your business. This article will highlight why these signs can harm your company’s success and give tips on more appropriate signage options.
Kinds of Signs to Avoid Using for Your Business
Low-Quality Signage
Cheap or mismatched signage can be a major turn-off for customers. If your signs look like they’re from a discount store or are made from awful materials, customers will assume that your business is low quality too. For your best interest, get high-quality signage reflecting the exceptionalism your business has to offer others.
Having Generic Signage
Generic signs that don’t mention the specific products or services offered by your business are ineffective. Customers need to know what you do to decide if they want to visit your business. Make sure your signage is specific and includes information about what you offer.
Sloppily Installed Signage
If your signage is installed poorly, it will reflect badly on your business. Customers will think that you don’t care about your appearance and are unprofessional in how you conduct business, by extension. Make sure a professional installs your signage and checks it for accuracy after installation.
Completely Outdated Signage
Outdated signs give the impression that your business is behind the times. If all of your competitors have updated their signage and you haven’t, customers will assume you’re not keeping up with current trends. Keep your signage updated to reflect your business’s contemporary look and feel.
Hard to Read Signage
Confusing signage can be very frustrating for customers and may even cause them to leave without making a purchase. If customers can’t read your signs, they won’t bother to try. Make sure your signage is large enough and easily visible from a distance. Use clear fonts and avoid using small text or fancy script fonts that are hard to read.
Too Big or Small Signage
Signs that are too large can be distracting and take away from the overall look of your business. On the other hand, too small signs make it hard to stand out. Make sure your signage is in proportion to the size of your business and doesn’t overwhelm customers with its size.
Inappropriate Placement of Signage
Be sure to familiarize yourself with local laws before installing any signs. You may have to pay a fine or face other consequences if you violate local laws. Ensure your signs comply with local laws, so you don’t run into any issues.
Misrepresenting Your Brand Via Signage
Make sure your signs match the tone and style of your brand. Ensure information on your signage is correct, easy to understand, and matches the tone of your business. If not, customers will get confused since inaccurate signage won’t properly reflect what your business does. Design signs incorporating elements from your logo, website, and other branding materials.
Not Being Mindful of Budget For Signage
If you skimp on signage, customers won’t take your business seriously. Quality signage is an investment that will pay off in the long run as it attracts more customers and makes them more likely to spend money. However, you don’t want to choose a sign company that still charges the highest price and still gets poor quality. Find a sign company that’s budget friendly that ensures quality while charging a reasonable price.
Creating effective and attractive signs is a great way to get traction for your business. Yet, it’s only useful if done so properly. As you can see, there are various things you must consider to ensure that. Without them, you’re certainly flushing your signage investment down the drain. Signage is meant to help bring more to your business – not deter others from it. By becoming more aware of what to avoid in your signage, you can end up with signage that will attract many to your business. After all, that’s what signage is meant to do. Good luck with conceptualizing your business sign the next time you wish for a sign company to design one for you.
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