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Every business that wants to succeed today must establish a powerful online presence. This means, among other things, implementing a well thought out SEO strategy. Search engine optimization is now essential for both online and brick and mortar businesses. The following are 6 SEO tips that you should keep in mind to attract more customers.
Use a Site Map
This is a simple but powerful tool to alert the search engines of your website’s existence. It will also let them know whenever you update the site, which will hopefully be on a regular basis. If you use WordPress, you can find a free plugin that creates a sitemap. Otherwise, you can find a site that allows you to generate an XML site map that can be submitted to Google and other major search engines.
You should be using images to make your site more appealing, and these can be optimized for the search engines. This involves creating a name for every image that includes one of your main keywords. You can also create a keyword-rich description for each image.
Use Keywords Strategically
This is another fundamental SEO strategy that should be kept in mind all over your website. Make sure you use a good selection of primary and secondary keywords that are relevant to your business and industry. Do not, however, overuse keywords, as this is a practice that Google will penalize you for. Consider using Google AdWords to do some of your online advertising and learn which keywords are searched most often that bring people to your website.
Internal and External Linking
Internal linking is when you link one article or page to another on your site. This helps to motivate people who visit your site to visit other pages and it’s also good for SEO. External linking is when other sites link to your own. You want to be sure that you only get links from high quality sites, preferably in your own or a similar niche. This is the kind of task that a digital agency can help you with if you’re not sure how to go about it.
Make Your Website Engaging
This is an important factor that must not be overlooked. When people visit your website, you must give them a reason to stay and look around. This has to do with the overall look, layout and content of your site. It’s helpful to implement some of the principles of motivational design on your site. In other words, you need to motivate people to spend more time on your site.
Link to Social Media Sites
Social signals are very important for optimizing a blog. This means you should have links that connect your site with social media sites like Twitter, Facebook, Pinterest and others. This gives your followers and friends on these sites the opportunity to share your links, which is great for bringing you more traffic and better search engine rankings.
These are some of the main factors to keep in mind if you want your website to be better optimized for the search engines. Today, Google favors sites that provide quality content to visitors, so always strive to update your site with material that is truly helpful to your audience.