5 Tips to Improve Your Customer Experience

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Improve Your Customer Experience

Improving the customer service experience is a continual effort in business. No matter how long your business has been in operation, there is always room for improvement. Here are five tips for improving the customer service experience in your company. 

Quality testing

Conduct XBOSoft QA Software Testing to discover the quality assurance of customer management software. Their team of about 100 software testers has many years of collective experience to reassure your company’s software is the best in the market and has the tools necessary to conduct business. 

Quality testing

Once the company tests the software to its utmost quality, move forward with innovating how you serve your customers. Utilize current tools and exercise them to the creative needs in your industry. 

Give employees managerial power

Customers who want to solve a problem may have to wait for an employee to receive managerial approval. Whether giving them a discount or sending them a sample or a coupon to try out a new product, requests like these usually require superior approval. 

employees managerial power

However, giving your employees the ability to make managerial-like decisions from time to time can enhance the customer experience. You don’t want your customers waiting an additional two to five minutes for an employee to receive managerial approval. Empower employees to turn around a customer’s experience using their best judgment for increased customer satisfaction.

Personalize the customer experience

Every customer wants to feel special when shopping at your establishment, whether online or in person. Here are ways that you can personalize the customer experience online:

  • Formulate recommendations for other products based on the customer’s past purchases. 
  • Send surveys to customers after purchase so you can listen to what the customer desires for future purchases. 
  • Personalize surveys to how the customer shopped that day. For example, ask them if they are satisfied with one of the specific products they purchased that day on a scale of 1-10. 

Listen to employees’ input 

Employees will be more engaged and satisfied with their jobs if their bosses take the time to listen to their input. Overall, only 32% of American workers are engaged in their positions. 

employees' input 
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Have a weekly meeting and ask employees what changes they believe would improve the customer experience. Customer Service Representatives are the first people customers talk to when they call or petition a text for assistance. Discover different ways that you can better serve customers based on what the employees have to say about it, mainly because they are the ones that deal with the experience daily. 

Optimize your customer service experience on multiple channels

People prefer different experiences when browsing your products and attempting to reach out to you. Reassure your website is optimized for mobile browsing as more people now navigate online shops using their smartphones versus laptops or desktops. 

Rather than offering only a phone number to contact your company, ensure you provide your email and an option for text chat. Some people don’t like talking on the phone, and others feel it is faster to text a representative in a conversation. Go the extra mile and have a phone number where you receive text chats.  

Conclusion

As you improve your company’s customer service experience, be sure not to make rookie mistakes that could cost you customer loyalty and sales. Carefully evaluate what your business needs to enhance the customer service experience, make a strategic plan, and go from there.

Read Also : Customer Service Mistakes No Small Business Can Afford to Make