4 Powerful Ways To Scale Your Online Business With Content Marketing

Content Marketing
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You’ve launched your store on Shopify, you’ve picked out the nicest looking template for it, you’ve designed amazing animation in it, and still, you’re unable to turn your business into profitable? All you see is a few visitors to your website that belong to your friend and peer groups—who visited just for the sake of it.

Disappointment at its peak!

Well, you’re not the only one who’s been experiencing it, there are hundreds, even thousands in this long queue.

However, there are a decent number of online entrepreneurs who made their way and build remarkable businesses.


Content marketing.

Today, every online business makes use of content marketing and generates revenue through it.

This segment of marketing is actually making a difference and profiting online businesses in several ways—it helps drive traffic to websites, makes the brand visible on Google, Bing, and other search engines, and helps turn new audiences into potential buyers.

PortraitFlip, a popular “photo to painting” service, has been effectively implementing content marketing strategies and generating six-figure revenue through it.

In this blog, I’m going to share the 4 powerful ways of scaling your business with content marketing—result-oriented!

Let’s dive in.

1. Blogs

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Is writing a blog for your online business worth it in 2022? Yes, without a question! Blogging is undoubtedly the best way to market your business effectively on Google. It mainly helps you in two ways: drive traffic to your website and bring inbound leads that can actually buy your product. The former brings in as many visitors as possible—increasing your visibility. The latter lets potential audiences approach you and place an order for your products—generating revenue.

You can understand it well by looking at PortraitFlip’s blog posts. From couple portraits to pet portraits, they have brought a genuine audience to their websites from many of their ranking articles. Blogging is a great way to have maximum eyeballs on your website—this way you persuade them to buy your products/services.

The steps to create exceptional content for your website:

  • Brainstorm content ideas

  • Do keyword research

  • Create an engaging outline

  • Write a captivating headline

  • Draft a valuable blog post

  • Optimize for Google

  • Promote on social media

Blogs are an asset to an online business. Great blogs either make or break your business; make sure you create a separate page for the blog and publish incredibly valuable content for your audience on a regular basis.

2. Videos

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Video marketing is expensive but worth giving a shot if you want to reach great heights. People love to consume video content; users from the USA spend 19 hours watching video content a week, according to Wyzowl Research. If you’re not leveraging platforms such as YouTube, Tiktok, and Instagram for your business, you’re certainly missing out on various business opportunities. Videos help improves your website’s SEO, make your brand appear top on search engines, build trust among your community, and open opportunities to collaborate with others. The key steps to making your video marketing successful are:

  • Generate Interesting Ideas

  • Write an engaging and powerful script

  • Shoot and upload your videos

  • Optimize them for YouTube SEO

  • Promote, collaborate, and run ads

Video marketing helps drive people from videos to your online store/website. Once they land on your website, they check out several products you sell, and if it is worth buying they make a purchase!

3. Emails

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Is email marketing dead? No. Let me tell you it’ll never die. But who reads emails these days? The ones who really want something valuable for themselves. And only an adept email marketer knows how to draft a perfect email copy. Research by Hubspot states that 40% of B2B businesses generate sales from email marketing. Apart from that, B2C can also make use of email marketing. For instance, Uber and Grubhub have the best email marketing newsletters. Whether you’re in a food delivery service or rental cab service, email marketing paves the way for your business to thrive in a highly competitive space.

The steps are:

  • Write an intriguing subject line

  • Draft a crisp, concise, and persuasive email copy

  • Make use of high-quality images

  • Add call to action (CTA) button

  • Send and take a follow-up via call or email

Emails have to be the point and connect your buyers. Over practicing can jeopardize your open rate and eventually affect your business. However, it’s one of the powerful ways to drive a genuine audience to your website and persuade them to buy your product.

4. Social Media

Social Media
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When you use social media, you target billions as prospects from different categories remain active on different social media platforms—Instagram, Facebook, Twitter, and Snapchat. Social media has always been a substantial part of content marketing, and the perks of using it are countless. Among them, the 4 key benefits a social media post provide is: it increases brand awareness, drives inbound traffic, builds brand authority, and importantly, connects directly to your audience. The beauty of using social media is it lets you have two-way communications. Here’s how you can design result-oriented social media posts:

  • Develop ideas for social media posts

  • Use a captivating template

  • Adapt your design and add your copy

  • Write an actionable caption and make use of powerful hashtags

  • Post and share it with your followers

Keep your social media game up and have amazing people on your follower list! When making social media posts, consider your audience and what they’d like to see and learn from your content. Since it’s cost-effective, you can utilize it to increase your traffic, build authority, and improve your website’s SEO in order to make money from them.

Final Note

To turn a new business into a profitable one, you’ll need the right tools and software, importantly, content marketing strategies. To achieve great results, you’ll need these 4 content marketing ideas implemented in a rightful way. This way you can scale your business to another level and enjoy the rewards that will be offered in your entrepreneurial journey.