Social media marketing has become integral to promoting content and building an audience online. More than 80% of marketers use social media to reach their target audiences, but only 47% feel they are doing it effectively.
Many business owners do not have the time to constantly be active on social media, and some do not know how to use social media to its fullest potential. This is where scheduling posts can help.
Scheduling posts ahead of time allows you to be more strategic with your social media marketing. You can plan out content relevant to current events or holidays, design graphics for each platform, and track the performance of each post to see what is resonating with your audience.
In this post, we go over some tips on how to schedule social media posts, what times to post for maximum engagement, and how often you should be posting.
1. Don’t Make It Obvious
When scheduling posts ahead, it is essential not to make it too obvious. If your followers see that you are constantly posting at the same time every day or week, they may start to wonder if you are active on social media.
Instead, space your content to look like you are posting throughout the day or week. You can do this by setting your post to go live at different times or using a tool that randomizes your post times.
Also, make sure to mix up the content you are posting. If all of your posts are links to articles, you may start to lose followers. Post various content, such as images, videos, quotes, and articles.
2. Find the Best Times to Post
One of the most critical aspects of social media marketing is finding the best times to post. If you post when your followers are inactive, you will not get the engagement you want.
Experimenting with different posting times is the best way to determine when your followers are active. Try posting at different times of day and on different days of the week. Then, track the performance of each post to see when you get the most engagement.
You can also use a tool like Hootsuite Insights to see when your followers are online. This tool analyzes your social media accounts and finds the best times for you to post.
3. Use Analytics Tools
There are several analytics tools that you can use to track the performance of your social media posts. These tools will show how many people saw your post, how many people engaged with it, and what kind of impact it had on your business.
Some popular website and social media analytics tools include Google Analytics, Hootsuite Insights, and Sprout Social. Click here to learn more about analytics tools. When choosing an analytics tool, make sure to pick one that is compatible with the social media platforms you are using.
4. Post Consistently
Another critical aspect of social media marketing is posting consistently. If you only post once in a while, your followers may forget about you. But if you post too often, you may annoy your followers.
The best way to find a balance is to experiment with different posting frequencies. Try posting once a day, then try posting several times a day. Track the engagement of each post to see what works best for your audience.
It is also important to be consistent with the types of content you post. If you only post articles, your followers may get bored. Try to mix up the content you post so that your followers always have something new to look at.
Scheduling posts ahead can help you be more strategic with your social media marketing. These tips will help you get the most out of your social media marketing if you plan on scheduling posts.