In today’s world, it can be very difficult to get your business to stand out. After all, in 2018, more and more people are shopping online and as a result, there are more online businesses than ever before. So, you need a marketing plan for Ecommerce business that not only focuses on getting you more sales, but also makes you stand out among your competition.
You need to have every aspect of your store on point, from the branding and design through the sales funnel, and you need marketing efforts that focus on who your ideal customers are and market specifically for them. This can be overwhelming for any business owner, especially one not trained in how to properly market a product. That is why it is important to find a digital partner you can trust who understands you needs and can deliver quality service and attentive care that will propel your business and make you stand out from the rest.
So what goes into a great marketing plan for E-commerce business? Several ideas need to come together in order to effectively reach the right people and turn visitors into customers. First and foremost, your website needs to be on point. You need a professional looking website that is attractive and easy to use, but also draws people towards the products you want to sell most. Make sure your web designer uses strong calls to action to draw people in to specials, sales, and anything else you want your potential customers to find quickly. Make sure that they utilize the latest security technology as well so that your customers can rest easy knowing that every measure to keep them secure is in place.
With a great, new website, you can now move on to email capture. Keeping a comprehensive list of your customer’s emails is a great way to market to them. Develop an attractive newsletter or update email that you can use to inform your customers of new products or services and then market to them directly in their inboxes. You can also use discounts to incentivize new signups.
Another effective way to reach new people is by developing an SEO strategy. SEO stands for search engine optimization and it is the method used by specialists to help people find your page when they search for chosen keywords in search engines. Suppose you sell camping equipment. When your potential customers search Google for “30L backpack” or “2 person tent,” you want your website to be the first item they see and click on. SEO experts can help develop a plan that brings you onto the first page of Google’s search results.
You may also want to develop a strong social media presence that showcases your products for potential or current customers. Social media is critical to reaching new people in 2018 and it is important that your social media channels are updated frequently and you are posting high quality content often. You want to make sure that your posts highlight your products or services in their best light and make them attractive for potential customers.
You can build a following online and raise brand awareness to people. If your business has a physical location, you can also push local people towards your store where they can buy from you in person, as well. With social media, choose the platforms that work best for you who are targeting. For example, if your product is geared towards a younger audience, it is important to have a great presence on Instagram and Snapchat where these people can be found.
At 1Digital Agency, we make marketing for your Ecommerce business easy. Visit us online to get started now!