Are you trying to sell a piece of property?
While there’s a lot that goes into selling property, one thing you absolutely can’t overlook is the property description. While property descriptions are short, they’re one of the main things people use to determine if a piece of property is right for them.
So, how do you write a great property description?
Check out this guide to discover how to write great property descriptions.
Table of Contents
Start With a Catchy Headline
A great property description all starts with a catchy headline.
Oftentimes, when people are searching for properties, they online skim the headlines. This means that you just have a few seconds to grab people’s attention with your headline.
The key to writing a great headline is to make it concise yet detailed. Your headline should describe the type of property you’re selling, the location of the property, and a few key amenities. For example, a good headline would be, “Colonial-Style Two-Family Home for Sale in Williams Square With Fireplace and Two-Stall Garage”.
While this doesn’t tell prospective buyers everything they need to know about the property, it’s enough to grab their attention so they keep reading your ad.
Tell a Story
Your property description shouldn’t be just a list of facts about the property you’re selling. Instead, you want your property description to read like a story.
This means that you should focus on the good aspects of the property while downplaying the negative ones. By the time someone finishes reading your property description, they should have a clear picture of what the home looks like.
For example, you may want to point out that the house you’re selling has been meticulously maintained and in the family for generations. Or, you might want to point out the ample yard space or the lush gardens surrounding the home.
Also, remember to include information about the property style, nearby attractions, recent renovations, and information about the neighborhood. You can check out The Parkway Apartment in DC to see what great property descriptions look like.
We have all heard the saying, “a picture is worth a thousand words”. This saying rings especially true when it comes to property descriptions.
Photos help bring your property description to life and make it easier for prospective buyers to picture themselves in your home. However, you need to make sure that the photos you’re including are of the highest quality. We recommend hiring a real estate photographer to help you capture your property.
Don’t Forget the Call to Action
Last but not least, make sure that your property description contains a call to action.
The call to action tells your prospective buyers what you want them to do after they finish reading your property description. Do you want them to contact you directly? Or, do you want them to attend an open house? Or, maybe you’d like to direct them toward your website?
Whatever it is, be specific with your call to action so they know what to do next.
Are You Ready to Write Great Property Descriptions?
Now that you know how to write great property descriptions, it’s time to get started. Pretty soon, you’ll have prospective buyers contacting your left and right thanks to your great property description.
For more real estate advice, be sure to check back in with our blog.