Creating the perfect website can be a challenge, especially when it comes to creating a new opportunity for your business. However, there are certain elements that you need to know beforehand to ensure that you have everything on track to make your website completely optimised. In this article, we will be providing you with insight into some of the design elements you need to consider beforehand.
A Mobile-Friendly Website Is Crucial
As Google has implemented changes to their algorithm brands have had to do more to optimise their websites and improve their ranking positions. However, one of the biggest changes was that of Mobile-First indexing. This not only changed the way Google ranked websites, but it has forced companies to be adaptive in their website design to suit every type of device from mobile to tablets. Therefore, it is important to make sure that your website is as mobile-friendly as possible as this will improve your rankings and make sure that you stand out against your competitors.
Consider Site Speed
Another element to consider when creating a new website is the website speed. You don’t want the website to be too complicated as this can have a huge impact on the loading time of your website. Therefore, it is important to keep the design simplistic as this will reduce the bounce rate and ensure that your website loads within 5 seconds. Should your website take longer to load than this, you could be losing over half of your traffic as they will click off and shop elsewhere.
Find The Right Hosting With Absolute Digital Media
Here at Absolute Digital Media, we believe that hosting is everything. You could have a perfectly suitable website designed just the way you want it but without the right hosting, this can have a huge impact on your SEO campaign as well as the success of your website. The web design company absolute digital can provide you with the advice that you need to fin the perfecting hosting for your new website that will enable you to capitalise on your business as a whole.
Make Your Branding Consistent
The final element that you have to consider when re-designing your website is making your branding as consistent as possible across all your marketing channels. If you redesign the logo and colour theme, this must then be changed across all platforms to make sure that your brand is as recognisable as possible across all platforms. Though it will take time to implement these changes, it will benefit you in the long term as your customers will be able to like and follow your progress across all your platforms without having to spend ages searching for the right content.
With this in mind, there are several ways that you can continue to boost your visibility with a brand-new website whilst making sure that it works with your overall SEO strategy to bring a new lease of life to your company as you continue to expand.