One of the most traditional forms of digital marketing is direct email. It has been a major part of promoting products and services online since the early days of the web. To some, it seems like an outdated method of marketing. However, there continues to be good reason to build an email list for your business. Not every initiative needs to be something flashy and modern like branded virtual office backgrounds. Sometimes the classics can really deliver.
Proactive Marketing
Perhaps the most important benefit of having an email list is that you can proactively market your business to your audience. With most other channels, you are at the mercy of the customer seeing an ad or making a Google search. In other words, you have to wait for your audience to come to you.
When you send out marketing emails, you can deliver messages right to your audience. This puts more of the initiative in your hands, helping you to drive results.
Reaching Your Audience
Another benefit of email marketing is that you can reach your audience in their inboxes (a place where they actively read messages). It may be surprising, but email continues to have some of the highest return on investment rates of any form of digital marketing. You can send out information about your sales or interesting content such as how to mirror virtual background in Google Meet.
With the right messaging, you can get your audience engaged with your brand right from their inboxes. That is a powerful opportunity for any business.
Referrals & Expansion
Email lists can be an opportunity for referrals. In some cases, you can gather emails for your list from your existing customers (often paired with a reward for referring a friend). This is a great way to generate leads. You can also use your email list as a way to ask for referrals. In both cases, your email marketing channel lets you be more active in generating and using referrals.
This can be a powerful way to expand your audience. Referrals tend to have a much higher conversion rate than other leads.
Brand Consistency Across Channels
Finally, you can use your email list to build a more consistent brand using a multi-channel strategy. For example, you may have branding on your website that matches your socials, emails, ads and Google Meet custom background. This cross-platform consistency is useful for delivering a stronger brand message.
Emails are particularly important because you can drive views of your other channels. For example, you may use your email list to promote your blog or social media. By building a multi-channel audience, you can engage them more deeply.
Learn More About Promoting Your Business
Discover more about marketing your business on the internet. With the right tools, you can achieve better results. Everything from how you conduct video conference calls to what you write in your marketing emails has an impact on your brand. With the right strategy, you can achieve superior results.
