Modern markets are driven by consumer demand, more so with the advent of new technologies such as augmented reality (AR). Customer desires keep changing and brands need to keep pace with such changes in consumer requirements. AR is the latest buzzword in digital marketing, sales tactics, and innovative technology, offering buyers one-off experiences by tapping into their smartphones, tablets, and other mobile devices.
According to an article published on Huffingtonpost.ca, the digital pharmaceutical industry, for instance, has experienced phenomenal changes with AR, ensuring discernible efforts to pique the interest of its target audience via web and smartphone presence.
AR is that technology that has many uses in digital marketing, this boosting your brand value via smartphones and similar devices. Here is how:
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Enhances touring and assistance
AR helps businesses to incorporate a digital element over their physical settings as well as products. Today, buyers can scan an item or product to ensure a personalized AR experience for providing more information related to the product or any type of supplemental brand-oriented experience.
The use of AR applies to many markets as well as industries. Let us explain this point with the help of an example. For instance, you know about the ticket sales firm StubHub, which developed an AR app letting users see a three-dimensional display of a particular stadium, where Super Bowl is hosted. The fans were delighted to have a look and feel of the stadium from different seats so that they can pick an appropriate seat to watch Super Bowl.
The coffee brand Starbucks has switched to AR to help people enjoy touring one of their stores virtually. The customers with the help of AR can scan products in the coffee shop to get a virtual tour, communicating more information to complement the physical store.
When it comes to the automobile industry, Mercedes and Hyundai are embracing AR applications, Hyundai being the first company to build an AR manual for drivers, while Mercedes taking the AR idea to the next level.
Today, Mercedes can use a feature known as ‘Ask Mercedes’ that pairs an assistant with an innovative AR interface to reply to many possible questions.
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Letting customers try products before they purchase
Prospective customers always like to try products or services before buying them. Whether it is cosmetic samples, trial rooms, car test drives, or related items, the use of AR in these concepts proves the efficiency of the sales strategies. These days, AR shopping experiences are one of the top trends prevailing in the retail sector. If would like to enhance your marketing or sales efforts through AR on the digital landscape, have a word with digital marketing agency Auckland.
With the use of AR technology, shoppers can model and try some makeup items, garments, and a plethora of home-related items without having to interact with them directly. When it comes to AR, it eliminates the necessity for a huge physical stock to let consumers try dozens or several products to choose the best items that suit their requirements.
The use of AR technology in the digital landscape has already commended to increase because more brands know the rewards of AR today.
AR technology lets people sample makeup items and accessories digitally. It helps women to model and see how they will look with the makeup before actually purchasing a makeup product.
Facebook first used some AR-based ad to help prospective customers to try a couple of virtual dark glasses or shades with the help of their smartphone’s camera.
As far as the cosmetics industry is concerned, it has been keen on adopting AR technology in the last few years. Top cosmetic brands such as L’Oreal, Sephora, as well as Perfect Corp have collaborated to let their buyers see how a particular makeup will look on them on the digital landscape.
AR is rewarding for online sales tactics concerning cosmetic brands because women like to see how makeup will look by modeling the product on them. It helps women to make informed decisions. They love to try the product and then buy it.
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Perk up your branding materials
AR technology can make your branding materials such as brochures and business cards look clear and stunning digitally, taking these to another level by integrating a virtual element. Your audience can scan printed branding items on their smartphones to use a gamut of features, thus allowing customers to access more information and techniques to connect with your brand.
For example, a person can scan your business brochure in the right position to show a video drawing attention to a certain portion of the information communicated, thus adding a dynamic component to the still copy on your company’s brochure.
Final words
AR in digital marketing is the key force to drive sales and bring about marketing innovations in the days to come. AR helps in improving the buying experience leading to business opportunities.
