Are you thinking about listing your first product on Amazon? Wait, don’t just jump into action! A listing is your sales pitch, and there is plenty you need to do to ensure that it is perfect. There are multiple moving parts – each one just as important as the other.
Without further ado, here are the things you need to consider before listing a product on Amazon.
Analyze sales and profitability
Before you start selling a product, you need to make sure that it will be profitable. There are multiple factors you need to consider.
First, you need to figure out how much the product costs. If you are all ready to list a product, you probably already have that information. Otherwise, use SellerApp’s Product Sourcing tool to discover the average price set by the best suppliers and manufacturers.
Next, you need to factor in shipping and logistics costs. Most carriers have fixed rates. Therefore, you should get in touch with them directly.
Other important expenses are Amazon selling fees and FBA fees if you are using the service. To calculate your FBA costs, you can use SellerApp’s FBA calculator.
All this will give you an indication of the profit margin per unit sold. Now, you need to discover how many products you are estimated to sell in a month. This will help you gauge your monthly profits. The best way to discover your estimated sales volume is by using SellerApp’s free sales estimator. Just enter the category and BSR of the product to identify estimated sales. Is your product not listed on Amazon? You can use competitors’ products and analyze the results to calculate potential sales.
Figure out fulfillment
You need to find a fulfillment strategy that works for you. If you are selling on the Amazon US marketplace, you have two options: Fulfillment by Amazon (FBA) or Fulfilled by Merchant (FBM).
With Amazon FBA, the retail giant takes care of storage, shipping, and customer service. Products sold via FBA also qualify for Prime delivery, which gives you a better shot at winning the Buy Box. Amazon FBA is perfect if you want to scale quickly. You can rely on Amazon’s infrastructure to handle most of the logistics. However, the service is not free and there are multiple fees that you need to pay, including storage fees.
With Amazon FBM, you have to store, pack, and ship the products. You also need to handle customer queries, returns, and refunds. You also don’t have access to Prime delivery unless you have seller fulfilled Prime (SFP). Amazon FBM is ideal for large products with a slow turnover that would cost a fortune in FBA storage fees.
Master Amazon SEO
Before you create your product listing, you need to find relevant keywords and utilize Amazon SEO strategies.
Keyword research is a well-established practice. To learn more about it, read the article on how you can utilize SellerApp’s to find relevant keywords. In a nutshell, you need to find relevant keywords with high search volume and conversion rate. After you find these keywords, you need to add them to your product title, bullet points, and description.
Do you still have relevant keywords remaining? Add them to your backend search terms. You only have 249 bytes available, so avoid punctuation and do not repeat keywords.
However, keep in mind that Amazon SEO is not just about keywords. It is your sales pitch. Therefore, every bit of content on the page needs to engage your target customer. Your listing needs to be informative and clear, and you should not misrepresent the product under any circumstances.
When writing your listing copy, highlight the product’s benefits and features. Remember, you need to have all the content ready before you start creating the listing. This will ensure that there are no hiccups when finally creating the product page.
Your product image also plays a critical role in closing the sale. Add at least six high-quality product images that cover every angle. It is recommended that you hire professionals to take product images if you have the budget.
Create a marketing strategy
Amazon is a very competitive marketplace where only a few sellers end up with the spoils. Every seller wants their product to be on page one of the search results. However, that is easier said than done. That is why you need a robust marketing strategy ready to go before you list your product.
The obvious inclusion is Amazon PPC ads. They are a great way to boost sales on the platform. However, it is a pay-to-play game, so you need to ensure that every cent you spend is optimized. You can get in touch with third-party experts like SellerApp to ensure that your campaigns are always optimized and profitable.
If you are launching a new brand, it is always great to create some hype around it before you list the product. Social media marketing and influencer marketing are perfect when it comes to generating hype. Alternatively, you can use old-school email marketing or utilize other digital advertising platforms like Google and Facebook.
Have you checked everything on the list? If you have, then you are all set to create that product page. Just remember that product listing optimization is iterative. So make sure you regularly monitor your keywords, listings, PPC campaigns, and even your overall strategy. There is always room for improvement!
Arishekar N has over five years of web development experience and is the senior digital marketing strategies at SellerApp, Specialist in SEO, SEM, and best conversion rate optimization strategies that deliver industry-leading ROI. Arishekar has helped companies through more effective search engine marketing and SEO strategies. He is most passionate about working with e-commerce companies.