An SEO strategy is only successful if it helps your website rank in relevant searches. And that too along with continuous improvement in the organic rankings. Evidently, optimizing your website for organic search is not just a one-time thing. Perhaps, it requires continuous optimization, support, and monitoring as long as your website is live.
In fact, there’s a checklist entailing the necessary tasks that need to be completed time and again.
# Analyzing The Market
Every time you devise a new strategy for your website’s SEO, it is necessary that you begin it with market analysis. Within this analysis, you’d need two sets of data for better growth.
First of all, you’ll need a self-assessment for your own website. It should include an analysis of internal links, as mentioned in this article, along with identifying the performance of all the pages. You need to understand which page is performing better than the rest and what sort of content is trending more than others.
Along with your website’s analysis, you also need a careful assessment of your competitor. In fact, your competitors can give a rather vivid idea about what your next project should be and how you can outperform the crowd.
# Identification Of Market Terms
The market analysis would essentially mean identifying the trends in the market. However, for your website to be able to rank in those trends, you’d also need to identify the terms that your target audience is using to communicate.
Needless to say, a fair share of your strategy’s overall success depends on the terms that you choose to optimize your website for. Essentially, these search terms or keywords are the ones that your target audience would use to search for your content.
Setting up KPIs
Along with a carefully crafted keyword strategy, you’d also need clearly defined goals and objectives. These objectives would actually help you assess your website’s performance for your desired keywords.
# Content Creation & Optimization
Identifying the keywords should help you create a smooth and in-flow content for your target audience. In fact, it should help you create content that can help solve a problem or resolve an issue for your target audience.
Your content creation task begins with the choice of topic. For this purpose you can use both- your study for the market trends and the keywords to target your market.
Modifying for smart searches
Content, although is the true king, also needs supporting knights and ministers. In other words, it is the meta descriptions and tags that help optimize your content for online searches.
# Enter The Mainstream Content Trends
You can create hundreds or thousands of pieces of content, and surely you can witness growth in your organic rankings. But there’s something else that you can do to boost up your growth rate.
Identifying potential collaborators
Think of your website as a shop and your audience as your customers. There are two ways that you can acquire new customers- one that finds you directly and the other that comes from references. The first ones are your organic traffic or the ones that come in from organic search. And the others come in through link building practices as referral traffic. Essentially, you need good connections online, and for this, you need to collaborate with other websites that publish content similar to yours.
An indispensable part of your SEO must be continuous monitoring of the backlinks that you acquire for your website. After all, a broken or a coveted link can damage your website far more than good links can benefit.
It’s necessary that you keep following this checklist over and over again. Effectively, for every strategy or project that you take. And surely you can expect better returns on your investment and that too sooner than expected.