Busting Top Myths About Buying And Selling Websites

Buying And Selling Websites

Trading on websites is the new big thing. This can be a side hustle or a full-time hobby. 

Surprisingly, quite a few myths already exist for something so fresh in the world of investments!

Let’s debunk the most common myths and give you a clear picture of how buying and selling websites work.

Myth #1: Buying And Selling Websites Is Gambling

Fact: This has to be the most misunderstood reality about investment. Although you may find similarities between investing and gambling, in no way are they the same thing.

Buying and selling websites and gambling are both based on choices and can be risky.

But there are fewer ways to escape the risk of an unsuccessful gamble.

Whereas, people who trade in websites can use more extensive and reliable information to mitigate the losses with established techniques and strategies. Investment decisions are made by analyzing trends and activities at any duration. 

Simply put, gambles rely on plain luck, and investment opportunities are supported by research and data. 

Myth #2: Websites Are Forever

Fact: Websites aren’t evergreen, but the content on those websites is. Many times, even up-to-date pages fail to gain traction. 

Very rarely do websites stay relevant and active forever. For websites to make money, they need to be updated to suit the current SEO standards. 

Some websites have gone untouched for decades and still manage to make their owners some money, but those are exceptions. 

Buying And Selling Websites

For example, travelassist.com was the first ever travel blog and hasn’t been updated in 10 years, yet, it still gains enough attention just for being the first of its kind. 

Myth #3: Investing Is For The Rich

Fact: You do not have to be a millionaire to begin buying and selling websites.

You need money to begin investing but it doesn’t have to be a considerable amount, you can start small.

All you really need to focus on is developing an effective system to save money wherever you can. Set aside a fixed sum of money each month and cut down on daily spending. 

Myth #4: There Will Always Be A Profit Margin

Fact: Truth be told, you most likely will come across a few, small losses in this business. 

There’s no telling how much profit or loss you may experience but you can increase the chances of turning a profit.

Your only way to assure yields is research. 

Look for websites that have organic growth or even growth potential. Get used to analyzing statistics and identifying ‘good’ content.

Myth #5: Internet Traffic Is Perpetual 

Fact: It doesn’t work that way. Don’t be misled into believing that internet traffic is ceaseless. 

Google’s terms and policies for SEO gradually change and get updated with their algorithms. 

The secret to having steady internet traffic is posting content that’s trending and sought after.  Trends keep changing, naturally, websites need upkeep as well.

If you’re making a long-term investment in a website, you will have to commit to its development and marketing too.

 Myth #6: Websites Are Low-Maintenance Investments

Fact:  Buying a website is just the beginning of your journey. This can’t be stressed enough, websites need constant maintenance.

There are numerous skills needed to design and create, update, and maintain a website

The process is time-consuming and can be tedious. You need to know things like graphic design and image handling, coding, copywriting, and the general workings of a computer.  

You can either hire a small team to handle the technical workings of the websites you buy and sell or learn to do it all by yourself. 


Buying and selling websites can be a profitable stand-alone business if you’re aware of how the trade works. 

Always do background research, analyze fundamental statistics, and most importantly, don’t fall prey to myths!

Read Also: Why Investment Is Good For Securing Your Family’s Future