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In the era of ‘global communication’ boom, the connected world is largely using social media for personal and professional use. The technical advancements and market dynamics are shifting the sands of social media as it is emerging as a great platform to connect a brand with prospective customers. To drive engagement and conversions, marketers are continuously looking for innovative strategies for social media. In this blog, I have mentioned effective tips that can help businesses to generate sales leads through social media.
There is no hidden secret that the top 500 fortune companies are leveraging social media channels with a holistic and strategic approach to establish a stronger network, increase visibility, engage the audience, and connect with potential customers. The next-gen marketing executives are focused on interaction and content sharing that can directly generate sales leads through social media. Therefore, it has become a business necessity to implement social technology to your business and become the new market winner.
Before moving to the effective tips to generate sales lead through social media, it is very important to understand the impact of social media on your business sales cycle and lead nurturing process.
How Does Social Media Impact Sales?
The use of social media for businesses is evolving and maturing at a rapid pace. According to a recent study, it is expected that social ad spending is projected to grow by 20% to $43 billion USD in 2020. This data clearly shows that businesses are actively investing in social media marketing to drive growth and profitability. So, social media strategist not only focuses on promoting the brand but also considers broader business objectives.
As compared to traditional marketing tactics, the influence of social media on sales is notable. Effective social media strategies drive traffic, engage the right audience, and convert potential customers into real customers. Successful social marketers are working to generate sales leads through social media and an optimal lead nurturing process. Given that, the impact of social media on businesses is obvious- generate lead and increase sales.
Therefore, it is important to seize the untapped opportunities social media has unlocked for you by optimizing your social media strategy to cultivate a prospect or a sales lead.
Tips to Generate Sales Through Social Media
Follow these tips to start or optimize your social media lead generation process:
Choose the Right Social Media Channel
With so many social media channels to choose from, you’d reasonably be confused or tired of responsibilities of handling and managing each one of them. Therefore, you need to determine the right platform to connect with your target audience, engage, and generate sales leads through social media. For this, you need to analyze your target audience and their social media channel preference. Then, you need to check if you can target your customer-base on that specific digitally-driven channel. Also, you can check what channels are being used by your competitors. Not only this, you should check if your business goals can be achieved on a social media channel.
The Social Web and Engagement
Make sure that your engagement activities on social media are customer-oriented and business-focused. This is because of the fact that these engagement activities play a critical role in transforming your viewers into participants i.e driving your audience to share their viewpoint or opinion along with your marketing idea impacting your business. Your activities must attract the audience in a way that they actively take an interest in what you bring to the table. However, it should be considered that today’s audience is more informed and more vocal about their needs and expectations. So, engage your prospects with information-rich and very much discoverable social posts and activities.
To prevail and boost the engagement rate, digital marketers solidify their relationships with influencers. So, you must focus on building relationships with people who can influence your audience by word of mouth marketing. Today, people like to follow their peers on social media and interact at their influencing content aligned with your business. This helps you to increase your reach and win customer trust as influencers tend to have an integrity that their followers trust. Investing in paid or unpaid influencing marketing is always profitable for business as it affects the decision-making process of the audience.
To create value and increase engagement on social media channels, it is vital to deliver relevant, viral, and high-quality content to your audience. Instead of long-form content, marketers are delivering diversified content endeavoring visual graphics, videos, and even podcasts and webinars. Also, you must craft appealing captions along with unique content that is lined up to be published and circulated on social media channels. A consistent, diverse, and varied content strategy can lead your business to drive revenue inclined to a mission to generate sales leads through social media.
Deliver Right Pitch
Now when your social media tactics are successfully converting visitors into prospects, delivering the right pitch to the right prospects is the golden rule of sales. To generate sales leads through social media, the critical moment is to deliver the right pitch to bring valuable relationships and partnerships. The opportunity to pitch your prospects on social media by delivering your pitch as a compelling story rather than a list of factors. Therefore, your business needs a partner who can understand your business, its needs, your audience, and execute an ideal strategy to deliver the right pitch and generate high-quality sales leads.
No doubt social media is a great tool to get your business to the right audience. Therefore, businesses need to leverage the full potential of social media channels to increase brand visibility and nurturing lead process. These tips and tactics will help the marketers to stand out in the competitive sphere by driving quality visitors and turning them into sales leads.