Media and entertainment have changed in recent times. The mainstay of this change has been the internet and the manner in which these pastimes are accessed, enjoyed and needed. Anyone with a smart mobile device is now able to access information, media, news and entertainment of all sorts, types and genres online. It is a process that has become seamless and one that is being driven by the factors noted below.
Changes in Demand
What people and consumers want has changed drastically over the recent past. The recent pandemic, more than anything else in recent times, has changed the way people access and expect to access their entertainment and media in the data age. This change in demand has facilitated and necessitated a change in the manner that media and entertainment providers now promote their wares online. The demand for movies, media clips, news and music has not changed, but the manner in which people want to access these has. The current demand is for everything that we had on the television, laptop and iPad to now be on our smartphones and handheld devices.
The main thing that consumers want is immediacy – they want what they want, and they wanted it yesterday. Being able to access the specific media and entertainment that you enjoy when and as you need it and having a sense of immediacy is what the modern consumer expects. It’s on demand, as it says on the can, and as such must be available when the consumer demands it. It’s this immediacy that has driven the move to mobile.
Made for Mobile
Gone are the days where a website or entertainment site was adapted for mobile. In order to be user-friendly and increase mobile responsiveness, media and entertainment sites, apps and software are now created with mobile in mind. There are more millennials now choosing to watch their movies on their small screens than ever before and if the movie doesn’t fit, then its not going to be downloaded and watched. A great example can be seen at www.rubyfortune.com/ca/ where the games are made for mobile, allowing seamless access.
Current and Relevant
Last week’s news or a product that has reached its peak and is now on its way out is not what consumers want at all. Media and entertainment must be current and furthermore it should be relevant to the user or consumer. Content is still king and if it’s stale content then nobody wants it. The proliferation of media and entertainment outlets means that to compete, content must be fresh and evergreen.
Online entertainment and media are changing and at the speed that current tech is changing these developments will be impactful and long lasting. Any forms and types of entertainment can now be found online and as online moves to mobile, this media and entertainment is now available on smart phones and tablets, it has become a highly competitive, fast-paced mobile environment.