The online world is always dynamically changing in response to new trends. From personalized emails, video marketing, social media marketing, to voice interaction – you can bet a new medium of marketing is emerging at the time of this article’s writing. But there is one constant that has never really changed for several years – blogging.
It’s a well-worn adage in blogging: content is king.
By leveraging quality content, your bloggers create multiple ways to capture leads who will eventually convert into clients. If your blog generates enough interest, you can gain perspective on your audience’s pain points and address them better the next time you write another blog. Blogs create a positive feedback loop that becomes a source of well-qualified leads on a year-round basis.
- 1 Here are 7 ways that blog writers can improve lead generation to your website.
- 2 Wrapping Up – Lead Generation with Blogging
Here are 7 ways that blog writers can improve lead generation to your website.
1. Create Value-Added Content
Value-added content doesn’t mean you’re giving your clients something that your competitors can’t – this is not usually possible in today’s hyper-connected world. But you can make your content look superior in terms of quality and how it’s delivered. This is where a professional blog writer comes in. You need a professional you can take your research material and turn it into something that your audiences will love reading.
The sheer volume of content out there means that you have to find a way to stand out. You don’t always have to come up with new topics, but you do need to offer pieces of information that are different from your competition. The bottom line is: can you offer value to your readers? Even if the topic is done to death, you can always find creative ways to repeat the same – but form a different perspective.
When it comes to blog writing, you have to always go after quality and not quantity. It can be tempting to mindlessly push keywords on your web page and hope the algorithms buy into the tactic – but 9 times out of 10, it’s not going to work.
The internet search giants, Google and Bing, are always one step ahead of marketers who’re looking for cheap ways to rank faster. The algorithm can blacklist offenders and not even tell them about it. That’s an insult to injury!
The trick to succeeding with Google search results is to offer something of value to your readers that people can’t find elsewhere. If you do this, the algorithm will favor you over your competition. Don’t obsess over keywords – go after value instead.
2. Contribute to Guest Blogs
Guest blogs work in two main ways:
1) They provide you with valuable backlinks to a website with high domain authority
2) Readers in a different part of the internet (or demographic) become more aware of you and gain your trust
Think of guest blogs as an equivalent to celebrity endorsements, except it takes place on a much larger scale with better, more continuous results.
Bonus points if the blog has lots of readers who trust it. These leads normally come from different niches and won’t normally visit your website.
The important takeaway is that guest blogs expand the reach of your website, and ultimately, your business. Just make sure to follow the rules of guest posting and adhere to best practices of writing a blog and you should do well. It’s best to hire blog writing services if you plan on contributing to someone’s blogging space on a consistent basis.
The trick to succeeding with guest blogs is to impress your readers. Meeting the bare minimum requirements of the blog host isn’t going to cut it anymore!
3. Add a Comment Section
If you ever run out of content ideas to start a blog, you can always refer to your blog’s comment section (or your competitor’s comment section). Comment sections are perfect places to start rummaging for content because they come straight from the target audience.
More importantly, guest blog posts are a great indication of how popular a post is. Whether people are bashing or praising the blog is of no consequence. In the world of marketing, if the blog can inspire heated debates in the comment section, it’s doing its job. You can analyze the pain points of your audiences, their feedback (both constructive points and the mandatory trolling), and create a better blog than last time.
4. You Have to Post Consistently
Blogs that do well almost always have an active schedule – they’re always posting on a regular (or a semi-regular) basis.
It is possible for your blog to lose its rank on Google if you’re not posting on a regular basis.
Remember, if you ghost out on Google, Google ghosts out on you.
While there is no definitive way to tell how often you should upload, it is important to find a schedule that you’re most comfortable with and stick to it.
This means you can post every day, a few times every week, etc. The key thing is to never miss an opportunity to blog. As long as people want to read new content, you’ll have to keep pushing content.
How does this relate to lead generation you ask?
Because every time you post, you give Google reasons to increase your rank on search results. And better yet, if you’ve got a subscriber base, you can send them notifications to read your latest blog post. Now we understand that not everyone has the time in the day to write blogs on a continuous basis, which is why it makes sense to hire blog writing services.
The one constant in marketing that yields the best results is consistency. You have to be consistent to get the results otherwise it just doesn’t count.
5. Always Connect Your Blogs
Internal links connect to other web pages on your website and can play a big role in boosting your rank on Google.
Do this more often for blogs that reach the top of search results and redirect some of the traffic to other areas on your website. This will result in more conversions and more revenue – it’s good for your bottom line.
Make sure to also add authoritative external links to your blog. This is an indication to Google that you’re not making stuff up. High-quality external links increase your blog’s value and in turn, it’s rank.
6. Repurposing Older Blogs
It’s necessary to repurpose older blogs when the information contained in them becomes outdated. Whether you want to shed light on a trending topic, take advantage of a trend, or update a few statistics – one of the most effective ways to write more content is to repurpose your older blogs.
This becomes especially useful if you’re running out of ideas to write again. This should preferably be done when on a blog that is reasonably popular on your site. If it was getting a lot of attention before, it should get a lot of attention now that it’s updated. Make sure to send a reminder to your subscribers so they can read again.
Popular websites do this all the time. They take an old post or video and tell it from a different perspective, often at the cost of irking their loyal base who just want new content.
7. Add Those CTAs
People don’t appreciate advertisements anymore and their brains have adapted to pretend they don’t exist even when the ads are being pushed right in their faces.
A blog, however, lowers your audience’s skepticism and allows you to insert well-meaning Call-To-Actions, either to promote your other blogs, someone else’s blog, or selling something.
If you hire blog writing services, you can become creative with how you place your CTAs for the best results.
Wrapping Up – Lead Generation with Blogging
As long as people continue to love reading, blogs will continue to stay effective. They’re the definitive means of boosting your bottom line on an on-going basis. Don’t have the time to write your own blogs, simply reach out to blog writing services to get it done for you.
Dave is a blogger and editor at Content Development Pros. He makes content strategies for small businesses and Fortune 500 companies.