Insurtech services are changing the way insurtech companies are operating. Some of these changes include how insurance is bought, reducing costs, increasing accuracy in underwriting, and more.
Everybody’s been obsessed with getting cheaper insurance rates. But with insurtech Australia, you get all the benefits of insurance by not having to pay that much for it. According to reports, during 2020, the GVA of Australia’s financial and insurance services industry amounted to over 169 billion Australian dollars.
Here are seven tips to succeed when working with an insurtech platform in Australia.
Digitalization is the Future
With technology, businesses can automate processes that used to take them hours on end. And while many business owners love this automation process, they still do not want to lose their personal touch with customers. The key to solving this dilemma is digitalization.
Nowadays, many technological tools can help you achieve this personal touch while automating everything else. From chatbots to social media platforms like Facebook Messenger or personality tests on your website, the options are endless for staying in contact with your customers without having to put a lot of effort into it.
Reduce Costs by Using Insurtech Services
In Australia, cost does not have to be a problem when it comes to finding insurance for your business. Because insurtech services are so much cheaper than the traditional way of doing things, you can save extra money on top of that.
The key is to shop around and see what companies are offering. Just because you are using insurtech services, you cannot continue shopping around for the best rates and coverage options. It just means that you need to take the time to do your research and find out which insurtech company offers exactly what you need, at the best price possible.
Accuracy Matters Most
According to reports, in 2021, the direct premium value of the insurance industry in Australia was the highest at 45 billion Australian dollars.
When using traditional insurance companies, mistakes are often made when something has been underwritten wrong. In other words, the information used to determine your rates and coverage options need to be accurate for you to get the most for your money.
With insurtech companies, everything is determined by algorithms. It means that there are no humans involved in underwriting, which ensures accuracy every time something has been filed. Mistakes are often made for traditional insurance companies resulting in higher rates with insurtech services, so why would you go back?
Turn Your Point of Sale into a Digital Platform
What is excellent about insurtech in Australia is that it makes insurance easier to buy and sell. By turning your point of sale into a digital platform, you can easily capture the information of new customers and create their files right there on site.
Many companies also use iPad’s, which is even easier for the customer to use because it is intuitive. Turning your point-of-sale into a digital platform means that you no longer have to worry about losing customers because you cannot take their information right away or it takes too long.
Learn How to Use Online Channels Effectively
While you might already have a website, your online presence can be improved tenfold with an insurtech platform. With these platforms, not only are you able to communicate better with customers who are looking at your products or services, but you’re also able to collect data about them that can be used in marketing efforts.
Digital and technological tools make it easier for you to get in touch with your company, regardless of where they are.
Continue Building Your Brand with Digital Marketing Campaigns
Whether you are using digital tools for sales or marketing purposes, you have to remember that just because you are using insurtech services does not mean that platforms like Facebook and Instagram will market themselves. It would help if you still were involved for your brand to stay relevant.
Digital marketing campaigns are all about creating a solid customer base and nurturing your relationships with them. With insurtech services, you cannot afford to invest in these marketing efforts. It might be time-consuming initially. But once you get it set up, it will pay off in the long run by saving time and cost extensively for users.
Whether your insurance needs or how big your company is, you must keep up with the latest trends and requirements as soon as they come. One way to do this process is by constantly looking for new insurtech companies that can help you with your current program.
